The Implementation of Health Protocols in New Normal Era of Covid-19 in Tourism

Abstract

The pandemic of COVID 19 has a massive impact on all economic sectors. Tourism is one of the sectors that is experiencing a setback. The government policy of new normal implementation is meant to provide new hope to this industry. This study examined tourists' behavior and perception toward the implementation of health protocols in the new normal era in a tourism city. The study uses a quantitative approach with an associative clausal method. The population in the study is domestic tourists who visited a tourist city (Bukittinggi) with the total sample is 99 tourists. Data were analyzed by using SPSS 26. The result showed that there were behavioral influences on the implementation of the Covid-19 health protocols in the new normal era with the result of the regression coefficient 0,445 signed for positive, this figure is significant to the value of tcount> t table (4.549 > 1.985) with a sig value of 0.05. However, the perception did not have a significant effect on the application of health protocols with the results of tcount>t table (1.658 > 1.985) with a sig value 0.05. So, it can be concluded that there is an influence of tourist behavior on the implementation of the Covid-19 health protocol and there is no influence of tourist perception on the implementation of the Covid-19 health protocol.

Pembenahan Dan Penataan Kawasan Wisata Alam Desa Batu Mekar, Kecamatan Lingsar, Kabupaten Lombok Barat

“…Pemasangan banner aman berwisata di era new normal bertujuan agar wisatawan selalu ingat tentang protocol kesehatan selama berwisata di masa pandemic COVID-19. Menurut (Yonita & Amna, 2021) bahwa Perilaku dan persepsi wisatawan terhadap penerapan protokol kesehatan ini menunjukkan dan menentukan kesiapan dan pemahaman wisatawan yang dapat dilihat dari perilaku dan persepsinya terhadap kebijakan tersebut. Dapat disimpulkan bahwa perilaku manusia adalah segala aktivitas manusia, baik yang dapat diamati secara langsung maupun yang tidak dapat diamati oleh pihak luar.…”