2018
DOI: 10.1002/csr.1693
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The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers

Abstract: The motivations and actions of socially responsible consumers are important for the success of corporate social responsibility (CSR). The issues of responsible consumption or consumer social responsibility (CnSR) nevertheless continues to receive insufficient research attention. To remedy this shortcoming, we built on the valuebelief-norm theory (VBN) and propose that normative factors induce consumers to enact CnSR in their buying behaviour. Using a survey of 462 consumers, we examined the relationships betwe… Show more

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Cited by 55 publications
(55 citation statements)
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References 52 publications
(135 reference statements)
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“…[ 27 ]. In the field of education, people may intervene as a social group to promote management and/or Education for Sustainable Development (ESD), given that social norms shape people’s behaviour [ 28 ]. For instance, public institutions may be able to promote the social development of environmentally friendly competencies and actions through educational policies [ 29 , 30 ] within the context of government policies [ 31 , 32 ].…”
Section: Introductionmentioning
confidence: 99%
“…[ 27 ]. In the field of education, people may intervene as a social group to promote management and/or Education for Sustainable Development (ESD), given that social norms shape people’s behaviour [ 28 ]. For instance, public institutions may be able to promote the social development of environmentally friendly competencies and actions through educational policies [ 29 , 30 ] within the context of government policies [ 31 , 32 ].…”
Section: Introductionmentioning
confidence: 99%
“…Namkung and Jang () and Golob et al () noticed, that as a consequence of the growing social cultural shift towards health and wellness products and services, the sustainability‐related practices in the tourism sector, particularly in green hotels, are actually in great demand with the expectation of positive growth in the future. Hence, in the present study, we strive to provide hotel managers with more knowledge by reporting on knowledge based on customer CSR awareness, CSR perception, HI, and RBI.…”
Section: Discussionmentioning
confidence: 99%
“…In terms of buying behavior, the conceptualizations of SRCB emphasize that it is not limited to individual acts of purchasing, but extends to an overall way of thinking (Villa Castano et al, 2016) that is guided by the desire to make a difference and engender change (Shaw & Clarke, 1999;Webster, 1975) and is based on a set of espoused prosocial values and moral standards (Golob et al, 2019;Vitell, 2015).…”
Section: Socially Responsible Consumption Behavior and Csrmentioning
confidence: 99%