The importance of marketer-generated content to peer-to-peer property rental platforms: Evidence from Airbnb

The roles of social media in tourists’ choices of travel components

“…This study found that social media are used mainly after the destination has been chosen, especially for information searches regarding accommodation and where to go within the destination. Research generally supports the claim that UGC is perceived as similar to offline recommendations or wordof-mouth (Buttle, 1998) and offers more authentic, updated, enjoyable and credible information than other marketer-controlled sources or marketer-generated content (Fotis et al, 2011;Gretzel and Yoo, 2008;Liang et al, 2020;Zeng and Gerritsen, 2014). However, Cox et al (2009) noticed that information obtained from social media is not necessarily perceived as trustworthy and reliable compared to more traditional sources, such as official and governmental tourism websites.…”

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

“… Self-collected: Python 3 Martin-Fuentes et al, 2018 , Sun et al, 2019 . Self-collected: Ruby 2 Liang et al, 2017 , Liang et al, 2020 . Self-collected: ParseHub 1 Ju et al (2019) .…”

Terminator or accelerator? Lessons from the peer-to-peer accommodation hosts in China in responses to COVID-19

“…Better host-guest interaction results in a trusted relationship, which leads to increased customer loyalty and repeats business (Lynch, 2005). Meanwhile, hosts with good platform collaboration often have sufficient communication approaches to obtain information about the customer ( Liang et al, 2020 ; Yannopoulou, 2013 ), improving their ability to integrate complex market information about COVID-19. Moreover, legalisation is one of the most significant issues in the P2PA market because the business model has moved faster than the laws that regulate it ( Belarmino & Koh, 2020 ; Edelman & Geradin, 2018 ).…”

“…However, compared with other studies ( Jiang et al, 2020 ; Quattrone et al, 2016 ; Ranzini et al, 2020 ), platform collaboration lost its role among hosts during the pandemic. This might be because guests began to seek accommodations in uncertain context through trusted personal relationships rather than through user-generated content on a platform ( Liang et al, 2020 ; Yannopoulou, 2013 ). In addition, the findings revealed that providing a unique value proposition and linkages with other hospitality experience were considered the key capabilities for P2PA hosts’ survival during the pandemic.…”

“…Specifically, the findings reaffirmed the impact of the owner motivation on hosts ( Belarmino & Koh, 2020 ; Renuka, 2019 ; Zhang et al, 2019 ) and revealed that owner motivation and capabilities shape the awareness of hosts. Also, the study highlighted the impact of capabilities, such as host-guest interaction, financial resources and the handling of legal issues, on survival under COVID-19 ( Farmaki & Kaniadakis, 2020 ; Guttentag, 2015 ; Jiang et al, 2020 ; Kreeger & Smith, 2017 ; Tussyadiah & Pesonen, 2016 ), while exploring that platform collaboration failed to provide support ( Liang et al, 2020 ; Yannopoulou, 2013 ). Meanwhile, some potential capabilities that are essential in responding to COVID-19 were uncovered, such as having a unique value proposition and linkages with other hospitality experience.…”