The Importance of Personal Influence in the Adoption of Technological Changes

Rogers, Everett M.; Beal, George M.

doi:10.2307/2573971

Cited by 65 publications

(19 citation statements)

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“…Generally, the patterns of choosing agronomic options were consistent with the broader sociological literature on adoption (Rogers and Beal 1958, Mason 1964, Ruttan 1996, Marra et al 2003, which characterizes the process using the general stages of Awareness, Interest, Evaluation, Trial, and Adoption. Although minor variations on these stages were noted, we outlined farmers' behaviors of gathering information and the adaptation processes to two major stressors.…”

Section: Pathways Of Adaptation and Mitigationsupporting

confidence: 72%

Vulnerability of dryland agricultural regimes to economic and climatic change

Lawrence¹,

Maxwell²,

Rew³

et al. 2018

E&S

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ABSTRACT. Large-scale agricultural systems are central to food production in North America, but their ubiquity could be threatened by vulnerability to economic and climatic stressors during the 21st century. Prior research has focused on understanding the influence of climatic changes on physiological processes in these systems and has increasingly recognized that other factors such as social, economic, and ecological variation and the interaction among these factors may cause unexpected outcomes. We assess the vulnerability of large-scale agricultural systems to variation in multiple stressors and investigate alternative adaptation strategies under novel conditions. We examine dryland farms in Montana's northern Great Plains (NGP), which represent large-scale semiarid agricultural systems that are likely to be affected by climate change. Farmers in the NGP have experienced three distinct periods of economic-and drought-related stressors since the 1970s, primarily driven by uncertainty in soil moisture, but at times amplified by uncertainty in nitrogen fertilizer and wheat prices. We seek to better understand how farmers evaluate and respond to these conditions. The results indicate that although farmers perceived few alternative agronomic options for adapting to drought, strategies for adapting to high input prices were more plentiful. Furthermore, we find that increasing the overall resilience of dryland agricultural systems to economic and climatic uncertainty requires intrinsic valuation of crop rotations and their field-specific response to inputs.

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Section: Pathways Of Adaptation and Mitigationsupporting

confidence: 72%

Vulnerability of dryland agricultural regimes to economic and climatic change

Lawrence¹,

Maxwell²,

Rew³

et al. 2018

E&S

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“…Findings from my own studies4 for example, revealed that opinion leaders were sought by other respondents because people trusted them. In a study of technological change, Beal (1957-1958) observed that opinion leaders were positive influences in the acceptance of change because they were effective communicators of the need for change and because they conveyed it in a way in which their claims could be trusted. Lindstrom's ( 1958 ) study of a rural Japanese community also found that respondents were willing to take a chance on the acceptance of innovative farming practices on condition that some marked degree of trustworthiness was evident.…”

Section: Risk-takingmentioning

confidence: 99%

The impoverished life-world of outsiders

Chatman

1996

J. Am. Soc. Inf. Sci.

488

241

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Drawing upon a series of studies that examines the information world of poor people, the author discovers four critical concepts that serve as the basis for defining an impoverished life-world. These concepts are risk-taking, secrecy, deception, and situational relevance. Moving back and forth among the worlds of janitors, single mothers, and an aging population, the author develops a conceptual framework that links the world of the information poorthe outsiders-with a world of insiders. Paradoxically, the author finds that the very existence of two worlds is in itself a hindrance to information seeking and sharing behaviors. Insiders, because of their status, reinforce information poverty by neglecting to accept sources of information not created by themselves.

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“…Each has a different mix of characteristics that may be viewed in terms of whether the channel is personal (individual-to-individual) or non-personal (media-to-individual) [Rogers and Beal 1958;Kotler 1972;Lin and Burt 1973].…”

Section: Promotional Communicationsmentioning

confidence: 99%

Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview

Semple

Brown

1977

International Regional Science Review

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THIS PAPER DISCUSSES MANY FACTORS WHICH AFFECT AGENCY STRATEGIES FOR THE PROMOTION AND DIFFUSION OF CONSUMER GOODS AND SERVICES. IT EXAMINES STRATEGIES FOR MARKET SELECTION, INFRASTRUCTURE DEVELOPMENT, PRICE DETERMINATION AND PROMOTIONAL COMMUNICATION. ALSO DISCUSSED ARE CHARACTERISTICS OF THE GOODS AND SERVICES, AGENCY ATTRIBUTES, THE LIFE CYCLE OF GOODS AND SERVICES WITH THE ASSOCIATED INFORMATIONAL FEEDBACK MECHANISMS, AND THE IMPACT OF THE SPATIAL EXTENT OF INNOVATION DIFFUSION ON STRATEGY FORMULATIONS.

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The Importance of Personal Influence in the Adoption of Technological Changes

Cited by 65 publications

References 0 publications

Vulnerability of dryland agricultural regimes to economic and climatic change

Vulnerability of dryland agricultural regimes to economic and climatic change

The impoverished life-world of outsiders

Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview

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