The Importance of Sustainable Development of Travel and Tourism Industry in the Turnover of Foreign Visitors: The Case of Kosovo

Abstract

Purpose:The main purpose of this paper is to give an overview regarding the importance of travel and tourism industry, its development and sustainability. Given that the development of this industry contributes to the overall development of the economies of different countries, it is intended to present the importance of sustainable development of the travel and tourism industry in the turnover of foreign visitors in Kosovo. Design/Methodology/Approach: The research is based on secondary data obtained from quarterly reports of hotel statistics published by the Kosovo Agency of Statistics. These data refer to the number of foreign visitors by purpose of trip for which they have taken the initiative to come to Kosovo. Overall, a comparison has been made in the years 2017-2019 and the trend of the number of foreign visitors has been presented. Findings: Trips undertaken for the purpose of visiting friends and relatives are the highest in number. The number of foreign visitors has marked an increasing trend during the years 2017-2019. Reports have shown that foreign visitors entering Kosovo came from different countries, respectively registered during the crossing of border points. The highest figures were recorded by visitors from Serbia,

Organizational climate and job satisfaction

“…According to the CEOs and managers of these organizations, the higher education system in Kosovo does not provide graduates with enough knowledge. Therefore, they are not prepared to meet the labor market requirements (Bytyqi et al, 2021; Jusufi and Ukaj, 2021; Jusufi et al,2022). Various reports from local and international institutions that have gathered the opinions of Kosovar job seekers claim that Kosovar graduates are not satisfied with the organizational climate and the work offered in Kosovar companies.…”