“…Meeting, Incentive, Convention and Events (MICE) tourism had been one of the fastest-growing segments of the tourism industry up until 2020 (Anas et al, 2020;Lee, Koo, Chung, 2019;Nasir, Alagas, Nasir, 2019), earning two to four times more income than other tourism sectors (Anas et al, 2020;Lee, Koo, Chung, 2019). Numerous countries have benefited economically from the MICE tourism business, which has helped to raise the standard of living in many destinations (Nakip, Gökmen, 2018). MICE has also benefited destinations in a variety of other ways, including by supporting and strengthening relationships between hosts and attendees, attracting high-spending tourists, enhancing international economic connections, improving job creation, reducing seasonality within the host destination, and assisting many countries in developing related services and infrastructure (Alananzeh et al, 2019;Anas et al, 2020;Lee, Koo, Chung, 2019;Mhango, 2018;Mureșan, Nistoreanu, 2017;Nasir, Alagas, Nasir, 2019).…”