2014
DOI: 10.33182/tmj.v2i1.414
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The Incubator Concept as an Entry Mode option for SME’s

Abstract: The aim of this article is to investigate the relevance of an alternative entry mode, the incubator concept. Such an alternative entry mode like the so-called incubator is increasingly being used as a shortcut or bridge to a distant market. In-depth qualitative research on a selected case (Kelsen Group selling butter cookies to India) reveals the reasoning behind the entry mode choice of a company entering an emergent market (India). The incubator option provides the opportunity for a company to bridge the ‘ga… Show more

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Cited by 4 publications
(8 citation statements)
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“…The second group includes papers that engage to a lesser extent in theorybuilding. For instance, Rask and Bøllingtoft 29 , as well as Ulrich and Hollensen 30 , made the first attempts to analyze the IBI as an entry mode. However, they considered the IBI only as a means of supporting export, describing the "export incubator" as a market entry platform, which promises a faster and more network-based profound foreign market entry with high control, limited risk, and less resource commitment.…”
Section: The Ibi As An Entry Modementioning
confidence: 99%
“…The second group includes papers that engage to a lesser extent in theorybuilding. For instance, Rask and Bøllingtoft 29 , as well as Ulrich and Hollensen 30 , made the first attempts to analyze the IBI as an entry mode. However, they considered the IBI only as a means of supporting export, describing the "export incubator" as a market entry platform, which promises a faster and more network-based profound foreign market entry with high control, limited risk, and less resource commitment.…”
Section: The Ibi As An Entry Modementioning
confidence: 99%
“…We include national organisations as well as public bodies from the home country, e.g. industry associations or chambers of commerce, within the notion of an IBI (Dyhr Ulrich and Hollensen, 2014). Even if our focus is on the IBI as a highly formalised and institutionalised organisation, actors from other organisations such as sales agents can also incubate a company during market entry.…”
Section: Design and Context Of The Illustrative Case Study Linak A/smentioning
confidence: 99%
“…As companies often do not possess the necessary resources to acquire expertise and assistance (consulting, networking services, etc. ) for market entry into BRIC countries, industry associations and public governmental bodies have launched incubation programmes, known as “international business incubators” (Dyhr Ulrich and Hollensen, 2014). These practice-led programmes use professional incubation as a tool to guide the entry into complex industry networks abroad.…”
Section: Introductionmentioning
confidence: 99%
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