The influence of artistically recreated nature on the image of tourist destinations: Lanzarote's art, cultural and tourism visitor centres and their links to sustainable tourism marketing

González

2021

Self Cite

Purpose This paper aims to study the influence of gender on the theoretical and empirical relationships between tourists’ risk perceptions and both destination image and behavioural intentions. Design/methodology/approach An empirical study was carried out with potential tourists at home in Germany and the UK considering travelling to Spain, Egypt, Morocco, Brazil, Colombia and Indonesia. Data were analysed using structural equation modelling with multi-group analysis. Findings Results show that gender moderates the theoretical relationships between risk perception and both destination image and behavioural intentions. Risk perception is higher for women than for men and depends on the type of risks and the characteristics of the destination. Women are more likely than men to reduce their visit to a destination whenever there is an increase in their risk perceptions. However, the influence of risk perception on destination image is higher for men than for women. Thus, results prove there are significant gender differences in the theoretical relationships between risk perceptions and destination image and visiting intentions. Originality/value This paper provides new evidence on the gender differences in risk perceptions in tourism and their impact on destination image and visiting intentions, showing that whenever there are higher risks at a tourist destination women do change more than men their behavioural intentions. The results are useful for designing risk management and promotion policies at destinations that avoid the masculinisation bias, thereby considering the impact of gender differences on travel behaviour and consumption decisions.

Section: Literature Reviewmentioning

confidence: 99%

Gender as moderator of the influence of tourists’ risk perception on destination image and visit intentions

González

2021

Self Cite

“…However, the analysis of specific aspects of the tourist image has not been overtly explored, and only recently the specific aspects of a destinatione.g. geographical, environmental and sociocultural characteristicshave been analyzed (Carballo and Le on, 2018).While there are possibilities for a destination that may be learned from other destinations, or improved by using new image-making techniques, specific characteristics such as location, nature and environmental assets, history, culture and the arts, are always specific to a destination, and can be differentiated between destinations (Carballo and Le on, 2018). Previous studies have also argued that the image of a destination is not only based on the cognitive and affective aspects, but it should include the elements of what is called the "unique image of a destination" (Qu et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

“…This image is made up by those factors providing unique exclusivity, identity and personality to destinations, such as the scenery and natural wonders, cultures, natural environment, clean environment and historical attractions. They are essential to tourism as a key attraction (Carballo and Le on, 2018;Holden, 2017). Destinations are not created equally (McCartney et al, 2008); some have an abundance of resources and comparative advantages, while others have limited natural resources and infrastructure to support tourism development (Hsu et al, 2004).…”

Section: Introductionmentioning

confidence: 99%

Fighting overtourism in Lanzarote (Spain)

Carballo

León

Carballo

2019

WHATT

Self Cite

Purpose Lanzarote, Spain, as a tourism destination, suffered a rapid tourist expansion for many years, and this has endangered its sustainability. The purpose of this study is to investigate the case of overtourism and its consequences for the local population and the environment, and to identify ways to mitigate this issue. Design/methodology/approach The study uses a case study approach. Data obtained from tourists visiting the destination were used to examine three key aspects of tourism development, namely, the arrival of tourists to the island, the accommodation offer and the growth of the population. Social awareness with environmental values and protection of the island’s natural resources were the main engine to establish measures to mitigate overtourism. Findings The analysis shows rapid growth in the arrival of tourists to the island and how it affected the accommodation offer and the population. It explores the solution that the authorities of the island took to solve the problem of disorganized growth of tourism and makes reference to the importance of managing the image of a destination to contribute to tourism sustainability. Originality/value This research proposes practical solutions to tackle overtourism at a destination which has been used by the United Nations as an example to establish sustainable tourism development guidelines. It proposes a unique mitigation strategy which is derived from the use of natural recreation.

“…El estudio empírico se realizó en la zona arqueológica de Malinalco durante los meses de julio y agosto de 2019, aplicándose un cuestionario estructurado, tomando como base el utilizado por Carballo et al (2017). El cuestionario se presentó en español y fue traducido al inglés, considerando que en el año 2017 uno de cada 10 visitantes a esta zona arqueológica fue extranjero y la mayoría provinieron de los Estados Unidos de América.…”

Section: Metodologíaunclassified

“…Este artículo tiene la finalidad de valorar los elementos de un constructo de la imagen de la zona arqueológica de Malinalco, el cual está integrado de ocho componentes para jerarquizar su importancia. Para este fin, se utilizó una adaptación del cuestionario estructurado de Carballo et al, (2017) y se aplicó a los visitantes de la zona arqueológica al terminar su visita, en una muestra aleatoria. El análisis de la información obtenida se realizó mediante el método de correspondencias múltiples y componentes principales, identificándose los componentes que presentan el mayor y el menor peso/importancia de los elementos del constructo de imagen, con lo que se identifican factores específicos a fortalecer o a desarrollar en beneficio de la imagen del municipio de Malinalco..…”

unclassified

Medición de la imagen de una zona arqueológica en un destino turístico: El caso de Malinalco, México

Ramírez

Godoy

Mata

2022

EPS

La imagen es uno de los principales activos de un destino turístico y revela las fortalezas y debilidades percibidas de un destino. La evolución del flujo de turistas en las zonas arqueológicas de México, durante el periodo 2001-2017, tuvo un crecimiento del 55%. El caso particular de las visitas a la zona arqueológica de Malinalco durante el mismo periodo refleja una tasa de crecimiento del 365%. Este artículo tiene la finalidad de valorar los elementos de un constructo de la imagen de la zona arqueológica de Malinalco, el cual está integrado de ocho componentes para jerarquizar su importancia. Para este fin, se utilizó una adaptación del cuestionario estructurado de Carballo et al., (2017) y se aplicó a los visitantes de la zona arqueológica al terminar su visita, en una muestra aleatoria. El análisis de la información obtenida se realizó mediante el método de correspondencias múltiples y componentes principales, identificándose los componentes que presentan el mayor y el menor peso/importancia de los elementos del constructo de imagen, con lo que se identifican factores específicos a fortalecer o a desarrollar en beneficio de la imagen del municipio de Malinalco.