The Influence of Beauty Consumption Behavior on Self-respect and Appearance Satisfaction

This study attempted to compare the perception, future experience, and risk perception of eyebrow semi-permanent makeup by using henna cosmetics to subjects who have no experience of eyebrow semi-permanent makeup, reflecting the psychology that has the highest experience frequency and makes a strong impression. The purpose of this study is to propose a plan to lower the risk perception factor of customers as a result of this study, and to increase the accessibility and satisfaction of semi-permanent makeup as data for expanding the market of semi-permanent makeup in industrial terms. It is hoped that, through the results of this study, the perception of semi-permanent makeup for eyebrows will be identified, and risk perception factors will be removed to increase accessibility and satisfaction with semipermanent makeup, so that the data could be utilized to expand the market for semi-permanent makeup from an industrial point of view. It is also desirable if researches could be performed in various ways with an aim to legislate semi-permanent makeup.

Section: 서 론unclassified

A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

Jeon¹,

Kim²

2023

“…1. 헤어 라이프스타일 라이프스타일의 개념은 1960년대 초반에 미국 마케팅 협회 에 의하여 처음 마케팅 분야에 도입되어 나타났으며 Kim(2021), 개인마다 독특한 삶의 양식으로 Kim & Jin(2015) 돈과 시간을 소비하는 전반적인 양식을 나타내고 , 소비자의 행 동을 이해하고 소비성향 및 행동에 대해 설명, 예측하는 데 있 어 매우 중요한 개념이다 (Cho, 2009;Seo, 2015). Kim & Lee(2007).…”

Section: 이론적 배경unclassified

Effects of Men's Hair Lifestyle Interest in Appearance and Hair Management Behavior

Jeong,

Kim

2023

As men's interest in appearance increases, the number of male customers in hair shops increases, and at this point, research on hair lifestyles is needed to identify hair management behavior. Therefore, this study sought to find out the effect of men's hair lifestyle on their appearance interest and hair care behavior in order to provide practical marketing basic data for the men's hair beauty market. An online survey was conducted from June 21 to July 10, 2023, and 311 copies were used as final analysis data. As a result of the analysis, the higher the personality-oriented, trend-oriented, and impulse consumption type among men's hair lifestyles, the higher the interest in appearance, had a positive effect on hair care behavior, and economic and practical consumption types had no or negative effects. These results allow hair shops to select the main target groups for each type of men's hair lifestyle and predict marketing strategies accordingly, which is meaningful in that they provide practical basic marketing materials.

Moderating Effects of Educational Levels on the Relationship between Feminism Inclination and Appearance Management Behavior

Choi¹,

Choi²

2021

This study purpose was investigates the effects of women's feminism on their appearance management behavior and analyzes the moderating effects of their education level between them, providing basic data to offer beauty services fit for the flow of the times. For this purpose, the investigator conducted an online survey with 580 adult women across the nation and collected data was analyzed with the SPSS 23.0 program in the general characteristics of subjects, descriptive statistics, reliability and correlations among the variables. Hypothetical models were examined in fitness and tested with the AMOS 21.0 program to build a final model. Multiple group analysis was performed to examine moderating effects according to education level. Stronger feminism had negative effects on the appearance management behavior of adult women and that the feminism had greater impacts on appearance management behavior according to a higher educational level. The findings of the study have huge implications for the current situation in which the Escape the Corset movement, which is to refuse pressure on women for their appearances, is observed among the public.