The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty

Bernarto, Margaretha P. Berlianto Innocentius; Beny, Beny

doi:10.24912/jm.v24i3.676

Cited by 54 publications

(40 citation statements)

References 28 publications

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“…The results also revealed that perceived quality and brand awareness/association are two important antecedents for brand trust. These findings seem different from a previous study by Khanlari et al (2015) but are consistent with the Bernarto et al (2020) study. Further, perceived quality and brand trust is the antecedents for brand loyalty, and these findings align with the studies by Krystallis and Chrysochou (2014) and Alhaddad (2015).…”

Section: Discussion and Findingscontrasting

confidence: 97%

“…Third, regarding brand trust antecedents, the results show that brand community developed on social media, perceived quality and brand awareness/association increase members’ trust in a brand, which is in line with the literature (Bernarto et al, 2020; Nilowardono et al, 2020; Ra’d Almestarihi et al, 2021).…”

Section: Discussion and Findingssupporting

confidence: 87%

“…After achieving brand awareness, members start interacting, sharing information and communicating through word of mouth (WOM). This increased awareness and associations with the brand will substantially build trust in the brand with repeat purchase intentions (Bernarto et al, 2020; Bilgin, 2018). Hence, the following hypotheses in the context of SMBBC are proposed: H3a: Perceived quality has a significant impact on brand trust.…”

Section: Development Of the Model And The Hypothesismentioning

confidence: 99%

See 2 more Smart Citations

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Chavadi

Sirothiya²,

Menon³

et al. 2023

Vikalpa: The Journal for Decision Makers

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Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands. These brand communities enhance consumer relationships, increase customer advocacy, discover customer problems, and generate unique product and marketing ideas. In the context of Social Identity Theory and SOR framework (stimulus-organism-response), the present study explored the influence of customer-centric elements (the four relationships) on an online brand community that affect and provoke members’ conscious brains to get into action. The study further examines the impact of SMMBC on brand trust and brand equity variables (brand awareness, perceived quality, brand association and brand loyalty) and, consequently, on customer response (purchase intention, response to brand extension and willingness to pay a premium). A self-administered online survey was conducted to collect data on all selected brands. The brands were selected using a stratified sampling method, and the stratum used was the number of fans following the brands. The top three brands with the highest fan following from 15 sectors were picked. The study selected 384 final responses after the data screening procedure. SPSS version 26 and AMOS graphics were used for testing hypothesised relationship. Exploratory factor analysis (EFA) was conducted to ensure that the selected scale items were appropriately loaded, followed by measurement model’s reliability and validity testing using Confirmatory factor analysis (CFA). The findings of SEM analysis conclude that customer-centric elements are significant determinants of the online brand community. The results also confirmed that strengthening SMBBC leads to higher brand trust and positively influences all brand equity dimensions. In addition, the research study found that positive brand equity results in favourable consumer responses. This study contributes theoretically to past studies on brand community and customer response, mainly in social media. The findings are helpful for managers to design and manage their online brand communities effectively and to elicit more positive responses.

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Section: Discussion and Findingscontrasting

confidence: 97%

Section: Discussion and Findingssupporting

confidence: 87%

Section: Development Of the Model And The Hypothesismentioning

confidence: 99%

See 1 more Smart Citation

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Chavadi

Sirothiya²,

Menon³

et al. 2023

Vikalpa: The Journal for Decision Makers

View full text Add to dashboard Cite

show abstract

“…When seen from social and psychological perspectives, brand image is a situation possessed by goods in which customers have thoughts and perceptions about the brand that is important to consumers in making their decisions (Arifin et al, 2020). In other words, the brand image serves as the indicator via which we purchase Bernarto et al, (2020). Brand image is a mental representation that depicts how customers see a brand, comprising all aspects of identity, product character, and feelings and connections that develop in customers' thoughts Zia et al, (2021).…”

Section: Brand Imagementioning

confidence: 99%

Influence of Social Media Marketing in Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth

Shafiq

Khan

Gul

et al. 2023

JSSR

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The study's objectives were to inspect how media marketing influenced the development of customer satisfaction and trust through the mediating effect of consumer engagement. In Pakistan, a quantitative study was conducted to solve this problem. The core data for the research was gathered by a questionnaire from a sample group of around 310 persons, covering government employees, private sector workers, company executives, and students. The proposed framework under this study extracts the empirical stats using SPSS like demographics, reliability, descriptive statistics and correlation. Confirmatory Factor Analysis assessed the accuracy and effectiveness of the model and SEM-Structured Equation Model technique applied to the suggested model using SmartPLS 4. The findings revealed a significant positive association among factors of social media marketing, rewards, brand image, electronic word of mouth, customer engagement, customer trust and satisfaction. At the end of this study, limits and future implications are discussed, as well as practical and theoretical ramifications.

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“…Therefore, coffee shop business actors carry out various strategies and carry out various business innovations so as not to lose their customers. One of the business strategies that must be improved from the advantages that every coffee shop has is the quality of service (Suryawan, 2020).…”

Section: Young People In Medan Have Their Favorite Coffee Shopmentioning

confidence: 99%

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

Tirtayasa

2022

International Journal of Science, Technology & Management

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This study is to determine the effect of product quality on consumer loyalty, to determine the quality of service to consumer loyalty. To know the effect of product quality and service quality on customer satisfaction. The type of research used is a type of quantitative research. In this study used 105 sample. Data collection techniques used by researchers in conducting this study is to use an online questionnaire. Data analysis technique of this study is SEM-PLS. From this study it was found that the influence of product quality on customer loyalty is a positive effect and not significant. With a value of 0.163 and P – Values 0.000 < 0.05. From this study it was found that the influence of product quality on customer satisfaction is a positive effect and not significant. With a value of 0.000 < 0.05. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating product quality to customer loyalty. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating service to customer loyalty.

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The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty

Cited by 54 publications

References 28 publications

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Influence of Social Media Marketing in Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth

Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan)

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