The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining

Abstract

PurposeThis paper is a bibliometric analysis of articles published on the influence of Covid-19 on consumer behaviour.Design/methodology/approachBiblioshiny and VOSviewer applications are employed for the bibliometric analysis and visualisation, respectively.FindingsThe most influential documents, authors, affiliations, countries and journals are presented. Citation, Co-citation and keyword co-occurrence analysis is conducted and presented in the form of a clustered network diagram.Practical implicationsThis paper found three main themes of the research in consumer behaviour amid Covid-19 a) Food purchasing decisions and food wastage, b) Adoption of technology and c) Intrinsic and extrinsic influence on consumer behaviour.Social implicationsThe Covid-19 pandemic has shaken the world’s economy and left behind its adverse effect on almost every walk of life. Consumer behaviour is no exception, studies have reported paradigm shifts in the way consumers are reacting to marketing stimuli, making purchase and consumption decisions. For the marketers to sustain profitability, they need to understand the changing behaviour and tailor their offerings accordingly.Originality/valueThe article offers the emerging theme and sub-themes in the consumer behaviour research that leads to future expansion of this research domain.

Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?

“…The positive impact of product consumption satisfaction on product continuance of consumption has been confirmed by Kaewkitipong et al (2016), andHsu et al (2016) have shown that it is a catalyst that motivates consumers to continue with consumption. Literature also shows that product consumption satisfaction plays a vital role in inciting consumers to continue consuming the product (Yassierli et al, 2019;Bashar et al, 2023). Based on the literature and empirical evidence, it is hypothesized that:…”

Impact of the COVID-19 Pandemic on Changes in Consumer Purchasing Behavior in the Food Market with a Focus on Meat and Meat Products—A Comprehensive Literature Review

“…The COVID-19 coronavirus has wreaked havoc on the global economy before the eyes of the entire world. The virus not only impacted business operations but also compelled the closure of numerous establishments due to social distancing and lockdown measures [ 64 , 65 , 66 , 67 ]. Concerning employees, this led to psychological challenges stemming from job loss, reduced income, and uncertainty about the future [ 67 ].…”

“…The virus not only impacted business operations but also compelled the closure of numerous establishments due to social distancing and lockdown measures [ 64 , 65 , 66 , 67 ]. Concerning employees, this led to psychological challenges stemming from job loss, reduced income, and uncertainty about the future [ 67 ]. The rise in food prices during a period of declining incomes poses a significant problem for consumers [ 68 ].…”

Assessment of Impact of COVID-19 Pandemic on Consumer Behavior Using the AHP Model

“…Many consumers have turned to more sensible shopping and have oriented themselves towards sustainable products that contribute more to environmental protection [149]. In addition to purchasing sustainable products, consumers have followed a sustainable concept of food consumption, where less household waste has been generated [150] Consumers are buying sustainable products more frequently and are more willing to pay a premium for them. They are also becoming increasingly attentive to environmental issues and are exhibiting more sustainable behaviors [151].…”