“…In housing markets, houses with a number ending in eight are traded at a premium, whereas houses with a number ending in four are traded at a discount (Bourassa & Peng, 1999;Chau, Ma & Ho, 2001;Agarwal, He, Liu, Png, Sing & Wong, 2014;Fortin, Hill & Huang, 2014;Shum, Sun & Ye, 2014). In financial markets, culture-inspired number prefer-ences cause particular limit-order and transaction prices to be more frequent than other ones (Brown, Chua & Mitchell, 2002;He & Wu, 2006;Cai, Cai & Keasey, 2007;Brown & Mitchell, 2008;Bhattacharya, Kuo, Lin & Zhao, 2016). Moreover, the shares of newly listed firms with lucky listing codes seem to be overvalued and underperform those with unlucky listing codes (Hirshleifer, Jian & Zhang, 2014).…”