The Influence of Demographic, Social System, Communication System, and Herbal Characteristics on Purchase Decisions of Herbal Medicine in Indonesia

Kautsar, Angga Prawira; S., Moniek Ayunovani F.; Surahman, Emma

doi:10.7763/joebm.2016.v4.396

Cited by 7 publications

(8 citation statements)

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“…There are 52 people (17.3%) consume once a week and 6.3% (n=19) respondents once a month. Kautsar et al discussed the buying trends of herbal based products in Malaysia based on the frequency of usage herbal medicine, customer loyalty and buying intention [33]. Consumption of herbal products also influenced by the culture and ethnic according to the study by Aziz and Tey [34] and supported by Mitha et al [35].…”

Section: Profile Of Medicinal Plants Consumersmentioning

confidence: 99%

Knowledge, Attitudes and Practices (KAP) Towards Medicinal Plants among Malaysian Consumers

Arumugam¹

2019

Med Aromat Plants

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This study aims to assess the knowledge, attitude and practice of consumers towards medicinal plants (MPs). Besides that, this study also determined the association between consumers demographic profiles and MPs practice. A survey was performed among 300 MP consumers (Kelantan=100, Terengganu=100 and Pahang=100) from East Coast Economic Region (ECER) using self-administered questionnaire. The findings indicated that 52% of consumers are females, Muslims and Malay. Most of them living in rural (67%) than urban (33%) areas. The results from Chi-Square statistic showed that education level (p=0.033) and locality (p=0.008) have significant relationships with the level of knowledge. Marital status has significant relationships with the level of practice (p=0.010) of medicinal plants. A significant difference between the knowledge (p=0.00) and attitude (p=0.00) towards practice of medicinal plants was also found. There was a moderate relationship between consumers' knowledge on MPs and their practice using MPs (p=0.000), whereas there was a strong relationship between their attitude towards MPs and their practice (p=0.000). This study recorded that consumers' attitude has a stronger relationship towards their practice compared to the knowledge.

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Section: Profile Of Medicinal Plants Consumersmentioning

confidence: 99%

Knowledge, Attitudes and Practices (KAP) Towards Medicinal Plants among Malaysian Consumers

Arumugam¹

2019

Med Aromat Plants

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“…A survey conducted by Kautsar AP (2018) with 260 respondents showed that herbal buying behavior was influenced by preferences for using herbal products. The efficacy of the product, the reason for using herbs is as a solution for treatment and purchasing decisions at a pharmacy because it is believed to provide quality and genuine products [17]. Whereas in Kartika, Wide Mega (2019) consumer behavior in purchasing drugs at pharmacies is influenced by cultural factors.…”

Section: Customer Behaviormentioning

confidence: 99%

“…Based on the indicator (17), the most respondents answered agree as much (65.4%), strongly agree (30.1%), disagree (4.5%) and no one answered strongly disagree. While the responses of respondents based on the dimensions of choosing the distributor, the majority gave responses in the agree category (70.8%) followed by strongly agree (14.4%), then disagree (13.8%) and strongly disagree (1.0%).…”

Section: Buying Decisionmentioning

confidence: 99%

Analysis of Customer Behavior in Purchasing Decisions of Medical Services Products and Their Effect on Customer Satisfaction in Pharmacy

2021

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Objective: This study aims to analyze customer behavior in the decision to buy self-medicated service products and their effect on customer satisfaction at Kimia Farma Pharmacy, Bekasi Business Unit. Methods: This research uses a quantitative study approach with a descriptive design. Samples or respondents totaled 312 people. Data collection was carried out by means of interviews and agency documents. Results: The results showed that the respondents' knowledge, attitudes and actions in self-medicated service products had quite good results. Respondents who have knowledge of self-medicated service products are 54.225%, 67% of respondents have good attitudes and 61% of actions. The results of data analysis show that the influence of customer behavior in the decision to buy self-medicated service products on customer satisfaction is 0.410 or the power of influence is 41.0%, the rest is influenced by other factors. While the influence of customer behavior on the decision to buy self-medicated service products is 0.347 or 34.7%, the rest is influenced by other factors. Conclusion: Customer satisfaction is quite high which illustrates that Kimia Farma Pharmacy Bekasi Business Unit has tried to fulfill customer desires by providing adequate service.

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“…Walaupun terdapatnya peningkatan dalam pembelian produk berasaskan herba, hasil tinjauan literatur mendapati bahawa terlalu kurang kajian yang dijalankan berkaitan corak pembelian produk berasakan herba terutama dalam bidang pemasaran di Malaysia. Kajian berkaitan herba lebih tertumpu kepada kajian berkaitan kekerapan penggunaan ubatan herba, pengekalan pelanggan dan niat pembelian (Kautsar et al, 2016). Walau bagaimanapun, kajian berkaitan corak pembelian masih belum dilakukan secara mendalam.…”

Section: Penyataan Masalahunclassified

“…Walaupun terdapat peningkatan penggunaan produk herba, hasil tinjauan literatur yang telah dilakukan mendapati kajian berkaitan corak pembelian produk berasaskan herba masih belum dikaji secara mendalam. Kajian lepas yang dijalankan berkaitan kekerapan penggunaan, pengetahuan, pengekalan pelanggan dan niat pembelian (Abdullah & Salleh, 2010;Hassali, Khan, Shafie, & Nazir, 2009;Kautsar, Ayunovani, & Surahman, 2016;Rezai, Zahran, & Mohamed, 2013). Namun begitu, kajian berkaitan corak pembelian didapati masih belum diterokai dengan mendalam, terutama dalam bidang pemasaran (Aziz & Tey, 2009;Ismail & Mohd Mokhtar, 2015).…”

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CORAK PEMBELIAN PRODUK BERASASKAN HERBA DI MALAYSIA (Buying Patterns of Herbal-Based Products in Malaysia)

Ismail

Mokhtar

2017

International Journal of Management Studies

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Penggunaan herba semakin mendapat tempat dalam kehidupan masyarakat moden pada masa ini dan sering digunakan sebagai perubatan alternatif. Terdapat peningkatan pembelian produk berasaskan herba dalam pasaran sama ada keluaran tempatan mahupun antarabangsa. Akan tetapi, bagaimanakah caranya untuk usahawan industri herba menjadi lebih berdaya saing dalam memasarkan produk berasaskan tanpa mengetahui corak pembelian? Corak pembelian dianggap penting dan dapat membantu usahawan untuk mengetahui persoalan berkaitan dengan apa, di mana, bagaimana, dan berapa banyak pembelian untuk sesuatu produk? Lantaran itu, ianya dapat membantu usahawan dalam proses penentuan campuran pemasaran serta memastikan kelangsungan jangka hayat perniagaan, kepuasan hati para pelanggan dan juga mengenal pasti keberkesanan strategi pemasaran. Dalam menentukan pensampelan kajian, kajian ini menguna pakai kaedah pensampelan kuota untuk menentukan jumlah populasi, manakala kaedah mall intersep digunakan sebagai salah satu kaedah pengumpulan data, pemilihan kaedah ini dibuat adalah untuk mendapatkan kepelbagaian karakter responden. Dapatan kajian menunjukkan bahawa corak pembelian produk berasaskan herba terdiri daripada pembeli sering membeli produk pemakanan kesihatan berbanding produk yang lain serta membeli di kedai yang menjual produk berasaskan herba berbanding lokasi pembelian yang lain. Para pembeli juga didapati lebih mempercayai maklumat yang disampaikan oleh rakan-rakan berbanding saluran maklumat yang lain. Hasil daripada analisis ini juga menunjukkan bahawa pembeli lelaki lebih kerap membeli dan lebih lama menggunakan produk berasaskan herba berbanding pembeli wanita. Kata Kunci: Corak pembelian; Produk berasaskan herba; Pensampelan kuota; Mall intersep; Malaysia.

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The Influence of Demographic, Social System, Communication System, and Herbal Characteristics on Purchase Decisions of Herbal Medicine in Indonesia

Cited by 7 publications

References 0 publications

Knowledge, Attitudes and Practices (KAP) Towards Medicinal Plants among Malaysian Consumers

Knowledge, Attitudes and Practices (KAP) Towards Medicinal Plants among Malaysian Consumers

Analysis of Customer Behavior in Purchasing Decisions of Medical Services Products and Their Effect on Customer Satisfaction in Pharmacy

CORAK PEMBELIAN PRODUK BERASASKAN HERBA DI MALAYSIA (Buying Patterns of Herbal-Based Products in Malaysia)

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