The influence of destination competitiveness on customer-based brand equity

Wong, Philip Pong Weng; Teoh, Kenny

doi:10.1016/j.jdmm.2015.05.001

Cited by 38 publications

(23 citation statements)

References 38 publications

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“…Emotions can perhaps be better expressed through photos, while facts relating to terms and conditions can be better expressed though verbal cues (Koc, 2000). This is reasonable, although holidays are hedonic experiences, they can be high risk purchases as explained above (Fakeye and Crompton, 1991;Sirakaya and Woodside, 2005;Boksberger and Craig-Smith, 2006;Björk and Kauppinen-Räisänen, 2012;Fyall et al, 2012;Wong and Teoh, 2015). This is due to the fact that tourism decisions involve high level of various types of risks (e.g.…”

Section: Figure 2 Number Of Eye Fixationsmentioning

confidence: 90%

“…BERJ (8) 3 2017 According to Blain et al (2005) the brand promise regarding a destination is important as it assures tourist in terms of the potential of pleasant and memorable holiday experience. Hence, apart from reducing the perception of various types of risks which may be associated with destination, a favourable image of a destination also provides assurance to tourist about the fact that the destination has the potential to meet the expectations of tourists (Berry, 2000;Chew and Jahari, 2014;Wong and Teoh, 2015).…”

Section: Risk Perception and Conflict-ridden Destinationsmentioning

confidence: 99%

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Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Taşkin¹,

Koç²,

Boz³

2017

berj

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Section: Figure 2 Number Of Eye Fixationsmentioning

confidence: 90%

Section: Risk Perception and Conflict-ridden Destinationsmentioning

confidence: 99%

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Taşkin¹,

Koç²,

Boz³

2017

berj

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“…The brand competitiveness of a firm reflects its capability to capture the market using innovative marketing ideas through its business relationships (Webster, 1988[31]; Wong and Teoh, 2015) [33]. The capability of a partner in a business relationship to successfully address opportunities depends upon its ability to contribute to the competitiveness of the partnership (Day, 1994) [11].…”

Section: Brand Competitivenessmentioning

confidence: 99%

Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh

Tanu

Ahmed

Latif

2019

Journal of Research in Marketing

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This study measures brand equity and brand competitiveness of the Minister brand in Bangladesh. The present study investigates significant difference or conformance on five dimensions of brand equity, namely perceived quality, brand awareness, brand association, brand affection, and brand loyalty based on customers' demographic information such as gender, age, marital status and income. It also identifies significant difference or conformance on brand competitiveness based on demographics. In this study, 500 self-administered survey questionnaires were distributed to customers of Minister in Bangladesh of which 348 useful responses were returned for 69.6% valid response rate. The research data were analysed based on reliability analysis, independent samples t-tests and one-way analysis of variance (ANOVA) using SPSS-23 version software. The research findings indicate that married customers have a better perception of brand loyalty of electronic products compared to single customers. The findings also indicate that customers aged between 21-30 years are more passionate (brand affection) about electronic goods compared to other age groups. The findings are expected to provide guidelines for enhancing the level of brand equity and competitiveness in Bangladesh's electronic industries as well as other countries.

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“…Successful branding strategy will affect consumer behavior, among others in the form of consumer loyalty to the product. Wong (2015) in his research concluded that branding can create consumer loyalty so willing to spend even more money in buying a product. Branding is especially important when a product's sales competition gets tighter.…”

Section: Brand and Branding Strategy Green Estatementioning

confidence: 99%

“…Branding is especially important when a product's sales competition gets tighter. Through branding will increase competitiveness and cause brand equity to become stronger [18]. Branding has an impact on the performance of supplier.…”

Section: Brand and Branding Strategy Green Estatementioning

confidence: 99%

Green Estate in Jakarta: Branding or Reality

Aisha

Susanto

2018

E3S Web Conf.

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Along with the growth of awareness in the society about 'Green Living' nowadays, more and more business development of housing projects in Jakarta which brings the topic of 'Green Estate' as their brand and branding strategy. Green Estate is a sustainably developed housing with the attention to aspects of energy saving, the provision of environmentally friendly infrastructure, the provision of green open spaces, waste management, environmentally friendly building design, the provision of alternative energy and citizen participation. Branding is a strategy, method, way or effort to convey a product brand to consumers so that the product is known and then widely consumed by the community. It is important to explore the extent to which the brand and branding strategy on the topic of 'Green Estate' is involved in the practice of developing a housing project in Jakarta, and how its implementation into the real product. This paper discusses the results of research on the brand and branding of 'Green Estate' in the housing project in Jakarta, covering three things: (1) mapping the type and coverage of the brand 'Green Estate', (2) exploring the branding strategy by the developer in communicating the product 'Green Estate 'to consumers, and (3) the implementation of brand and branding strategy 'Green Estate' into the product. This research uses a mixed method, that is the quantitative method by utilizing housing data in REI directory book; and qualitative methods through direct observation of selected housing samples.E3S Web of Conferences 67, 04025 (2018) https://doi.org/10.1051/e3sconf/20186704025 3 rd i-TREC 2018

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The influence of destination competitiveness on customer-based brand equity

Cited by 38 publications

References 38 publications

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh

Green Estate in Jakarta: Branding or Reality

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