2021
DOI: 10.6007/ijarbss/v11-i10/10192
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The Influence of E-Service Quality Toward Online Shopping Behaviour Amongst UiTM Students in Malaysia

Abstract: Situations like pandemic has bring about the rise of online shopping businesses. Online shopping is an electronic business that requires clients to buy goods and services entirely from sellers over the Internet via a search engine. Online shopping is the easy solution for busy and constrained life in today's world. Despite consumers' continuation to buy from a physical store, more users or buyers feel very convenient to online shopping. This research was conducted to examine the effects of e-service quality d… Show more

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“…In terms of external environment factors such as opportunities, online shopping platform has the potential to rising buyer demand among university students if they overcome their weaknesses and build strategies to improve online customer experience (Mengen et al, 2021). Furthermore, online shopping platforms such as Lazada and Shopee have many experiences serving the e-commerce platforms and have an attractive customer base.…”
Section: Resultsmentioning
confidence: 99%
“…In terms of external environment factors such as opportunities, online shopping platform has the potential to rising buyer demand among university students if they overcome their weaknesses and build strategies to improve online customer experience (Mengen et al, 2021). Furthermore, online shopping platforms such as Lazada and Shopee have many experiences serving the e-commerce platforms and have an attractive customer base.…”
Section: Resultsmentioning
confidence: 99%