Situations like pandemic has bring about the rise of online shopping businesses. Online shopping is an electronic business that requires clients to buy goods and services entirely from sellers over the Internet via a search engine. Online shopping is the easy solution for busy and constrained life in today's world. Despite consumers' continuation to buy from a physical store, more users or buyers feel very convenient to online shopping. This research was conducted to examine the effects of e-service quality dimension (perceived value, firm reputation, privacy, trust, functionality) toward online shopping behaviour. Snowball sampling technique was applied and distributed to online shoppers via e-survey (google forms) within the period of two month. Analysing 303 data collected from online shoppers, the results have shown that perceived value is the most influential dimension of eservices quality towards online shopping behaviours among online shoppers in Malaysia. The recommendations are discussed in detail in the paper.
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