The Influence of Experiential Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable for Mahakam Lantern Garden Visitors

Noor, Lorine Kalista; Rahmawati, Rahmawati; Kuleh, Yohanes

doi:10.29040/ijebar.v4i03.1286

Cited by 5 publications

(6 citation statements)

References 3 publications

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“…Therefore, it can be said that the first hypothesis (H1) is acceptable. This result is supported by [6,16], who say that experiential marketing is directly related to customer loyalty. The dimensions of experiential marketing have a significant influence on customer loyalty.…”

Section: The Effect Of Experiential Marketing On Customer Loyaltysupporting

confidence: 58%

“…According to [6], the experiential marketing dimension positively affects satisfaction and leads to customer loyalty. This statement is also supported by [16], who say that experiential marketing can directly affect customer loyalty. Based on the explanation above, it can be concluded that the hypothesis is as follows: H1: Experiential marketing has a significant effect on customer loyalty…”

Section: The Effect Of Experiential Marketing On Customer Loyaltymentioning

confidence: 68%

“…Therefore, it can be said that the third hypothesis (H3) is acceptable. This result is supported by [7,16], who said that experiential marketing could be related to customer loyalty through customer satisfaction. Customer satisfaction as a mediation between experiential marketing and customer loyalty can increase sales because of loyal customers.…”

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 76%

“…When a company succeeds in creating an experience, there will be positive feelings from customers that lead to satisfaction. Another statement from [16] says that experiential marketing can indirectly affect loyalty through customer satisfaction because satisfaction can mediate the relationship between experiential marketing and customer loyalty. Based on this explanation, it can be concluded that the hypothesis is as follows: H3: Experiential marketing has a significant effect on customer loyalty mediated by satisfaction.…”

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 99%

See 3 more Smart Citations

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Mafea¹,

Kristyanto²,

Lukito³

2023

Advances in Economics, Business and Management Research

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The food and beverage industry is one of the sectors most affected by the pandemic. Social restrictions to reduce the spread of the covid virus are carried out by lowering outdoor activities, including shopping and eating out. To survive in the business world, companies must have a strategy to increase sales while keeping customers loyal during the pandemic. One marketing approach to increase customer loyalty is to experience marketing through sense, feel, think, act, and relate to building customer satisfaction and loyalty. The survey was conducted on 180 samples using purposive sampling with the characteristics of visiting Excelso Coffee within the last six months, aged 17-65 years and domiciled in Kupang, East Nusa Tenggara. Using the SEM-PLS analysis technique shows that experiential marketing affects customer satisfaction, and customer satisfaction significantly influences customer loyalty. Furthermore, customer satisfaction is an intervening variable between experiential marketing and customer loyalty. This study found that the sense indicator in experiential marketing has the most decisive influence in creating customer loyalty. Business owners of a coffee shop or restaurant can use this study to strengthen customer loyalty based on customers' experience while they are in the restaurant or coffee shop that involves five senses by maximizing the restaurant facility, product, and services. Atmosphere and comfort in a coffee shop or restaurant is essential for the customer who value most their lifestyle.

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Section: The Effect Of Experiential Marketing On Customer Loyaltysupporting

confidence: 58%

Section: The Effect Of Experiential Marketing On Customer Loyaltymentioning

confidence: 68%

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 76%

Section: The Effect Of Experiential Marketing On Customer Loyalty Med...mentioning

confidence: 99%

See 2 more Smart Citations

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Mafea¹,

Kristyanto²,

Lukito³

2023

Advances in Economics, Business and Management Research

View full text Add to dashboard Cite

show abstract

“…Loyalty is associated with customer satisfaction, which has been demonstrated in several empirical studies (e.g., Araci et al, 2017;Sukmaputra, 2018;Septiano & Sari, 2020;Kuswardani & Yani, 2020;Noor et al, 2020). Satisfaction is defined as a condition characterized by the fulfilment or exceeding of an individual's needs, desires and expectations as a result of the purchase, consumption of a product/service, and which encourages repeat purchases and loyal attitudes (Anton, 1996).…”

Section: Communication Of Loyal Consumer Advice On Social Network In ...mentioning

confidence: 98%

Academic and Intercultural Competences of International Students in Higher Education

Drozdova¹,

Taulean²

2022

Acta Prosperitatis

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International education is crucial in Europe; almost all higher educational institutions (HEIs) have international students studying part or full time in English. However, students are often not prepared for the academic process and are not always interculturally competentto study in the international environment. Authors of the present research suppose that apart from communicative language competence, that is vital for the success of studies, learners are expected to possess knowledge and skills on how to study and how to cooperate with students with other cultural backgrounds. The study aims at investigating what academic requirements students as HEI applicants should be prepared for before entrance to the university and what competences, as a result, are required of them for a successful process of studies. Theoretical findings on academic and intercultural competences are presented and the framework of these competences describing skills, abilities and knowledge is compiled. The empirical research includes a case study in Latvia and examples of intercultural competence in the academic environment in Moldova. Insightsfrom theory and the framework may lay background for future research and may benefit different stakeholders of the HEI − international department, students and the academic personnel.

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Experiential Marketing in Communication of Loyal Foreign Students on Social Networks

Sotikova¹,

Cāne²

2022

Acta Prosperitatis

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Nowadays, experientialmarketing is of greatinterestto researchers and practitioners. The use of experiential marketing helps to promote brands, because consumers take into account the experience when choosing a particular brand, product, service. Experientialmarketing, which involves conceptssuch assatisfaction and loyalty, can influence the recommendation messages that customers distribute. With the rapid development of social media communication, the amount of recommendation messagesin the Internet environment has also increased. This is also very relevant in the field of higher education. It is on social networks that loyal foreign students can share their impressions and experiences with other potential foreign students about Latvian universities and Latvia as a destination for higher education, thus becoming distributors of marketing messages. The aim of the research is to investigate how the experience of foreign students studying at a university in Latvia is reflected in their communication on social networks, and what is its connection with the formation of loyalty. Research methods:survey, descriptive analysis technique crosstabs, T‐Test. The study concludes that foreign message publishers have a higher average level of loyalty to the country of study than those who do not engage in such social network communication, as well as a higher average level of loyalty to their university. The potential of the recommendations in this group is quite high, and it can be used to promote the recognition of the country as an educational destination and its universities.

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The Influence of Experiential Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable for Mahakam Lantern Garden Visitors

Cited by 5 publications

References 3 publications

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Does Experiential Marketing and Lifestyle Impact on Customer Loyalty?

Academic and Intercultural Competences of International Students in Higher Education

Experiential Marketing in Communication of Loyal Foreign Students on Social Networks

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