The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

Abstract

Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.

Analysis of the Quality of Bottled Drinking Water Products through a Six Sigma Approach and Failure Mode and Effect Analysis (FMEA)

“…Industry players in the manufacturing sector play an important role in providing and increasing customer satisfaction. In realizing this role, the company requires several aspects that must be considered so that the sustainability of production activities can run more optimally, in this case, the production process (Lo, 2021;Sittisom & Srimarut, 2020). The production process is said to run well if the process can produce products that meet predetermined standards.…”

“…This is what causes the high variation in the quality of the product (Ellyzabeth Sukmawati et al, 2022;C. Li et al, 2023;Lindenmeier et al, 2021;Sittisom & Srimarut, 2020).…”