The influence of gender on the entrepreneurial intentions of journalism students

Abstract

The purpose of this paper is to understand the gender differences in the formation of entrepreneurial intentions among future communications professionals. Building on the Theory of Planned Behavior (TPB), it analyzes the relationships between the variables of personal attitude towards entrepreneurship (AE), perceived behavioral control (PBC) and the influence of the social environment of entrepreneurs on their entrepreneurial intention (EI). Design/methodology: This empirical research is based on a non-random convenience sample consisting of 234 students enrolled in the final courses of the journalism degree program. The models have been tested according to the PLS (Partial Least Square) method. Findings: The results indicate the existence of explanatory models of different entrepreneurial intentions for men and women. In this regard, the significant relationship between social norms and social assessment in the entrepreneurial intention of women is important. Research limitations/implications: This study analyzes communications students, and although the theory of planned behavior is quite strong, the results cannot be generalized to sector professionals.

What Makes a Media Entrepreneur? Factors Influencing Entrepreneurial Intention of Mass Communication Students

“…Results also highlight the amply documented “gender gap” in entrepreneurship (Caro González et al, 2017; Goyanes, 2015; Pinkwart, 2002). This gap is of particular relevance in journalism, media and mass communication, where gender distribution (at least in Germany) is strongly weighted toward women (Bundesamt für Statistik, 2019).…”

“…Research by Pinkwart (2002) paints a particularly drastic picture: In his study of nascent student entrepreneurs in Germany, 73% were male. Specifically related to media industries, both Goyanes (2015) and Caro González et al (2017) can demonstrate that male students in media and journalism departments have a significantly higher entrepreneurial intention in comparison with women.…”

“…So far, only a very small number of studies have investigated the factors that drive this particular group of students to develop an entrepreneurial intention (e.g., Caro González et al, 2017; Goyanes, 2015). There is a particular research gap with regard to the key role of personality traits: To our knowledge, the “Big Five,” although regarded by some as one of the most important explanatory factors, have not yet been used to explore the individual motivations of media students for starting a business.…”

“…Current research examines the general perception of entrepreneurship by media and journalism students (e.g., Casero-Ripollés et al, 2016; Singer & Broersma, 2019) as well as their motivations and barriers to starting up a business (López-Meri et al, 2020). However, very few studies have investigated the factors that lead these students to intend entrepreneurial activities (Caro González et al, 2017; Goyanes, 2015). There is a particular research gap concerning the role of personality traits, even though some researchers consider them to be among the key explanatory factors for the decision to launch a new venture (e.g., Rauch & Frese, 2007).…”

El Impacto De La Educación en La Intención Emprendedora De Los Estudiantes Del Grado De Economía

“…Conforme a ello, se piensa que es necesario profundizar en el análisis de las intenciones emprendedoras para conocer los motivos por los cuales se ha reducido la deseabilidad de crear una empresa. Autores como Díaz-García et al, (2015) y Caro- González et al (2017) proponen incluir sesiones con emprendedores exitosos para que el alumnado conozca, experimente y se motive de primera mano con las vivencias emprendedoras. Estas personas transmitirán, mejor que nadie, los aspectos menos favorables y los más positivos del emprendimiento.…”