Increased global competitiveness has forced corporations to improve how they manage their resources, especially when it comes to resources that give them a competitive advantage. Corporate Reputation and Corporate Social Responsibility fulfill that role. This research aims to identify the dimensions that most influence Corporate Reputation and which can be most easily used to achieve a positive result. To do this, the data about 46 companies (from different sectors) contained in the 2015 report "The world's most reputable companies" by Reputation Institute was used. This report identifies seven dimensions which influence Corporate Reputation: products and services, innovation, workplace, governance, citizenship, leadership, and performance. The most important main conclusions are that (a) those companies in which the dimensions of Corporate Social Responsibility (workplace, governance, citizenship) were at an acceptable level, also had an acceptable level of Corporate Reputation. (b) Companies usually carry out passive Corporate Social Responsibility actions, such as those involving citizenship.

The purpose of this paper is to understand the gender differences in the formation of entrepreneurial intentions among future communications professionals. Building on the Theory of Planned Behavior (TPB), it analyzes the relationships between the variables of personal attitude towards entrepreneurship (AE), perceived behavioral control (PBC) and the influence of the social environment of entrepreneurs on their entrepreneurial intention (EI). Design/methodology: This empirical research is based on a non-random convenience sample consisting of 234 students enrolled in the final courses of the journalism degree program. The models have been tested according to the PLS (Partial Least Square) method. Findings: The results indicate the existence of explanatory models of different entrepreneurial intentions for men and women. In this regard, the significant relationship between social norms and social assessment in the entrepreneurial intention of women is important. Research limitations/implications: This study analyzes communications students, and although the theory of planned behavior is quite strong, the results cannot be generalized to sector professionals.

Research on intrapreneurial intention (INI) has gone from strength to strength over the past few years. However, some collectives like PhD students have not received the attention they deserve. Accordingly, this study aimed to determine the INI of PhD students from a gender perspective. Their tendency to display innovative and risk‐taking behavior was analyzed based on a sample of 393 PhD students. The results evince significant gender differences in this regard.

No abstract

Este trabajo determina qué elementos influyen en la potencial propensión a actuar (PA) a la hora de emprender desde una perspectiva de género del alumnado universitario. Se ha realizado a partir del Modelo del Evento Emprendedor de Shapero y Sokol (1982) y las investigaciones empíricas de Liñán y Chen (2009) sobre la modelización de variables para medir la PA con el fin de emprender. Se suministró un cuestionario al alumnado de último curso del Grado de Relaciones Laborales y Recursos Humanos de la Universidad de Sevilla, entre los años académicos 2012-2013 a 2019-2020, obteniéndose un total de 663 respuestas. Los resultados evidencian que existen similitudes y diferencias entre la PA del alumnado. En el caso de las variables que influyen en la PA de hombres y mujeres se encuentran la conveniencia percibida (CP), la percepción de viabilidad (PV) y el hecho de tener una persona progenitora emprendedora. Entre las que se identifican diferencias destacan, la deseabilidad de ser persona emprendedora y algunas capacidades específicas. Esta investigación pone de relieve la importancia de adaptar la educación emprendedora a los distintos perfiles de alumnado en una universidad. This work determines which elements influence the potential Propensity to act for entrepreneurship (PA) of university students from a gender perspective. Based on Shapero and Sokol's (1982) Model of the Entrepreneurial Event and Liñán and Chen's (2009) empirical research on modelling variables to measure the propensity to act for entrepreneurship, a questionnaire was administered to a total of 663 student respondents. The results showed that there are similarities and differences between student's PA. In the case of the variables that influence the PA of men and women, we found the perceived convenience, the perception of viability and having an entrepreneurial parent. Among those that differed between both sexes, the desirability of being an entrepreneurial person and some specific abilities stood out. This research highlights the importance of adapting entrepreneurial training to each student.