The Influence of Gender on Attitudes, Perceptions, and Uses of Technology

Bain, Connie D.; Rice, Margaret L.

doi:10.1080/15391523.2006.10782476

Cited by 63 publications

(45 citation statements)

References 11 publications

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“…Interestingly, results from Bain and Rice's (2006) study are not consistent with past findings of stereotyped computer behaviors. They found no significant gender differences in attitudes, perceptions, and use of computers among sixth grade study participants, and they also found that females reported that they enjoyed working with computers and Palm Pilots.…”

Section: Gender Similarities In Computer Usecontrasting

confidence: 78%

Different but similar: computer use patterns between young Korean males and females

Lim

Meier

2011

Education Tech Research Dev

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This study was developed to identify and describe new trends and gender differences in the use of computers and the Internet in South Korea. In this mixed-method study, both quantitative and qualitative techniques were used. Results indicated that both males and females used computers generally for four purposes: social networking, personal knowledge, formal learning, and entertainment. The study also found differences in preference between the sexes: Males liked playing multi-user online games, especially in internet cafés with friends, while females enjoyed social networking websites more. Although the patterns of computer use between males and females were ostensibly different, all participants used computers for fun and socializing. Therefore, more emphasis should be placed on understanding various uses and the implications of emerging differences. Also, consideration should be given to building learning environments that appeal to the computer preferences for both genders.

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Section: Gender Similarities In Computer Usecontrasting

confidence: 78%

Different but similar: computer use patterns between young Korean males and females

Lim

Meier

2011

Education Tech Research Dev

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“…Based on these findings, evidence suggests that women generally have more negative attitudes towards computers than men, and that women tend to approach technology with more anxiety, fear, doubt and apprehension than men (Bain & Rice, 2006;Chiu, Lin & Tang, 2005;Coley & Burgess, 2003;Elliott & Hall, 2005;Hogan, 2005;Sami & Pangannaiah, 2006;Smith & Oosthuizen, 2006;Wolin & Korgaonkar, 2003). This notion has led to the following hypothesis:…”

Section: Technophobia Among South African Consumersmentioning

confidence: 99%

“…As gender also remains the single most important organising category for marketers, gender differences in attitude towards technology have become even more important to understand (Bain & Rice, 2006). Demographic trends relating to the adoption of technology continue to influence marketing and business strategies in the information era (Laukkanen, Sinkkonen, Kivijärvi & Laukkanen, 2007).…”

Section: Introductionmentioning

confidence: 99%

Technophobia: Gender differences in the adoption of high-technology consumer products

Kotzé

Anderson

Summerfield

2016

SAJBM

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The advent of technology has improved consumers' daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; and this fear is known as 'technophobia'. This study aims to establish whether gender differences in technophobia and the adoption of high-technology consumer products continue to exist in this digital age, or whether things have changed over time. The findings show that women are less optimistic than men; they exhibit higher levels of risk-aversion; and they have higher cognitive-processing than do men -when considering the purchases of high-technology products. The greatest challenge in stimulating the adoption of high-technology products is the perceived risk that a consumer experiences when making a purchasing decision. Although marketers tend to assume that in the modern digital age, men and women are consuming electronics in the same manner, this study shows that this is not necessarily the case; and as a new product is introduced to the market, marketers need to employ differentiating strategies, in order to target both men and women successfully.

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“…Cooper (2006) comes to the conclusion that computer anxiety is much more pronounced among females than among males, and similarly, Young (2000) found greater confidence among males. However, Bain and Rice (2006) found no significant gender differences in attitudes toward technology. Thus, the question arises whether there are gender differences with respect to how males and females work with technical documentations, and which features can support them best.…”

Section: Constraints With Respect To the Transferability Of Results Fmentioning

confidence: 82%

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Große

Jungmann

Drechsler

2015

Computers in Human Behavior

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The Influence of Gender on Attitudes, Perceptions, and Uses of Technology

Cited by 63 publications

References 11 publications

Different but similar: computer use patterns between young Korean males and females

Different but similar: computer use patterns between young Korean males and females

Technophobia: Gender differences in the adoption of high-technology consumer products

Benefits of illustrations and videos for technical documentations

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