The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility

Rosli, Nadzirah; Che‐Ha, Norbani; Ghazali, Ezlika M.

doi:10.33736/ijbs.3255.2020

Cited by 9 publications

(5 citation statements)

References 73 publications

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“…A return visit is not guaranteed, even if a visitor is satisfied and believes they had a great experience. The competitive nature of the tourism industry, particularly theme parks, may cause some customers to out of curiosity try alternative options (Dolnicar et al, 2015;Rosli et al, 2020). However, the satisfaction level inspires positive future behaviours such as good word-of-mouth and visitor price acceptance, even if it is insufficient to foster patronage of a theme park.…”

Section: Post-consumption Behavioursmentioning

confidence: 99%

Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks

Weru,

Njoroge,

Njeri

2024

Afr.j. tour. hosp. manag.

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Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature implies that demographic and travel characteristics are factors that may influence the perceptions of visitors. While some studies have examined the inﬂuence of these factors on marketing variables, more information is still needed to help predict visitors' post-consumption behaviours and to understand how they interpret experiences. This study explored whether experiential quality, perceived value, satisfaction, and behavioural intentions differ according to individuals’ demographics and travel characteristics. A survey was conducted collecting data from 324 visitors in presumed leading theme parks in Kenya. A t-test for independent samples and a Kruskal–Wallis test were used for the analysis. Except for gender and first or repeat visitors, the results for all other demographic and travel characteristics showed significant differences in at least one of the variables studied

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Section: Post-consumption Behavioursmentioning

confidence: 99%

Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks

Weru,

Njoroge,

Njeri

2024

Afr.j. tour. hosp. manag.

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“…A return visit is not assured, even in cases where a customer is happy and feels that they had a pleasant experience. The competitive nature of the tourism sector, especially theme parks, may lead some customers to consider other possibilities (Dolnicar et al, 2015;Rosli et al, 2020). The degree of satisfaction does, however, encourage good future behaviours like positive word-of-mouth and visitor price acceptance, even though it is insufficient to foster loyalty to a theme park.…”

Section: Post-consumption Behavioursmentioning

confidence: 99%

Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks

Weru,

Njoroge,

Njeri

2024

Afr.j. tour. hosp. manag.

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Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme parks' overall success. There have been studies on the relationship between psychological outcomes such as perceived value, image, experiential satisfaction, and behavioural intentions in theme parks and experience quality; however, most of these studies have focused on the global north. In light of this, this study examines management' and guests' perceptions of experiencing quality, perceived value, and post-consumption behaviours (satisfaction and behavioural intentions) in what are thought to be Kenya's top theme parks. According to the research findings, improving experiential quality is critical for nurturing favourable post-consumption behaviours from both managerial and tourist perspectives. Furthermore, visitors place a premium on cost/affordability, outstanding service, and enjoyable and thrilling encounters as critical components of delivering visitor value and creating quality and memorable experiences. Both managers and guests reported high visitor satisfaction and positive behavioural intentions. The authors suggest that optimising the quality of visitor experiences at theme parks leads to beneficial post-consumption behaviours and overall park success

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“…Moreover, understanding consumers' segmentation should be the priority of retailers (Risius and Hamm, 2017). Therefore, retailers are expected to offer attractive product attributes that meets consumers' needs and personal satisfaction in obtaining a good, as this can improve their self-esteem (Troy et al, 2016;Rosli et al, 2020). They can also create targeted marketing strategies based on the characteristics of their potential buyers by identifying the expectations of consumer in specific segment (Siró et al, 2008).…”

Section: Effects Of Involvement-based Consumer Segment On Beef Produc...mentioning

confidence: 99%

Measuring Consumer Involvement and Product Attributes on Beef Consumer Segmentation

Muzayyanah

Triatmojo

Qui

2023

Caraka Tani J. Sustain. Agric.

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Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation. Therefore, this study aims to examine consumer involvement in various beef segmentation categories and their product attributes. This would enable the profiling of consumer segmentation based on their level and type of involvement. The data were collected through an unrestricted self-selected survey run among 303 consumer and 4 consumer segments were identified. Furthermore, the One-way ANOVA F-tests with post-hoc Tukey multiple comparison test of mean scores and Pearson's chi-squared were used to achieve the second objective. The results showed concerned-consumer and cautious-consumer segment place emphasis on the economic value of the product when making purchasing decisions. In contrast, there was no distinction between functional and symbolic values of involvement in each consumer segment. This indicates that concerned-consumer, cautious-consumer, indifferent-consumer and straightforward-consumer segment perceive the advantages of purchasing beef. Furthermore, the concerned-consumer segment scored high on all product attributes. This study found that consumer with high involvement may consider a variety of factors before purchasing a product. Nevertheless, a low level of consumer involvement has less information to be apprehensive about, and improved consumer service can assist the cautious-consumer and concerned-consumer segment by simplifying the various information considered. Also, the identification of consumer segment based on balancing their attitudes towards meat consumption is of fundamental importance for the development of strategies in the red meat sector. The formulation of the market orientation has implications for product differentiation and marketing communication strategies.

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The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility

Cited by 9 publications

References 73 publications

Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks

Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks

Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks

Measuring Consumer Involvement and Product Attributes on Beef Consumer Segmentation

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