The research was conducted to evaluate the performance of broiler chicken farmer with partnership system. The research was conducted using survey method to broiler chicken farmer who joining partnership system. Descriptive explanative method was using to analyze data. This research used descriptive explanatory method using a quantitative approach. The result showed that income of the broiler farmer received from the core-breeder Rp 13,836,594.08 /head/ period, while net-income of the famers is amounted to Rp 7,864,326.24 / head/period. It is concluded that the net income received by farmers was only half.

The research objectives was to analyze the farmer’s decision in selecting breed of bull frozen semen for Artificial Insemination (AI) and determine the factors influencing the decision. There were five bull frozen semen options which simulated in this research, such as Simmental, Limousine, Ongole Grade (Peranakan Ongole / PO), Brahman, and other option. ”Other” option was used if the farmer did not recognize what breed of frozen semen was inseminated to their cow. Farmers must choose only one option of bull frozen semen that suitable for their cow. This study was conducted by collecting data using questionaire from 400 beef cattle’s farmers in Central Java Province and Yogyakarta Province. Respondents were selected by multistage random sampling technique. Descriptive statistical analysis and multinomial logistic regression analysis was used in this study The results revealed that 42% of farmers were more interested in inseminating their cows with bull semen from Simmental, and 30.75% of farmers were more interested in Limousin. Other variables such as family member, AI’s cost, land ownership, cow breed which lastly being inseminated, geographical factor, and farmer’s knowledge about the inseminatorswere variables that determine farmer’s decision process.

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Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation. Therefore, this study aims to examine consumer involvement in various beef segmentation categories and their product attributes. This would enable the profiling of consumer segmentation based on their level and type of involvement. The data were collected through an unrestricted self-selected survey run among 303 consumer and 4 consumer segments were identified. Furthermore, the One-way ANOVA F-tests with post-hoc Tukey multiple comparison test of mean scores and Pearson's chi-squared were used to achieve the second objective. The results showed concerned-consumer and cautious-consumer segment place emphasis on the economic value of the product when making purchasing decisions. In contrast, there was no distinction between functional and symbolic values of involvement in each consumer segment. This indicates that concerned-consumer, cautious-consumer, indifferent-consumer and straightforward-consumer segment perceive the advantages of purchasing beef. Furthermore, the concerned-consumer segment scored high on all product attributes. This study found that consumer with high involvement may consider a variety of factors before purchasing a product. Nevertheless, a low level of consumer involvement has less information to be apprehensive about, and improved consumer service can assist the cautious-consumer and concerned-consumer segment by simplifying the various information considered. Also, the identification of consumer segment based on balancing their attitudes towards meat consumption is of fundamental importance for the development of strategies in the red meat sector. The formulation of the market orientation has implications for product differentiation and marketing communication strategies.

Livestock manure is a potential for soil fertility and increases the income of farmers. This research is to identify characteristic farmers and utilization of manure and the factors that influence the choice of farmers in carrying out manure treatment. The research was conducted in Kulon Progo Regency as a production center Ettawa Crossbred goats and taken one location the Village Ngargosari Samigaluh District of implementing mixed farming crops and livestock. The numbers of the sample were 65 respondents. The survey method was used to collect data using questionnaires to respondents. The data were analyzed quantitatively using Binomial Logistic Regression models. The results showed that the views of characteristic respondent had productive age (48.75 yr), have similar primary school education (51.00 %), business experience (22.63 yr) and dominance in the on-farm jobs (80.00 %). Average livestock ownership as much as 4.88 goats or 0:55UT. Utilization of manure for plants was 89.00 % and the remaining 11.00 % for fertilizer plants and sold. A total of 70.80 % of farmers did not do a manure treatment through fermentation. The independent variable number of livestock is the most influential factor positive and significance of the choice of farmers in implementing waste treatment (P < 0.05), the age of farmers positive and significant (P < 0.1), and the number of family members negative and significant (P < 0.1). This is due in goat raising is still dominated household. The implication of this research is the need for socialization understanding of the importance of manure treatment to improve the intangible benefits at the household of farmers.