The Influence of Marketing Management of Transportation Services on the Satisfaction of Public Services in Jakarta

Abstract

The purpose of this study is to determine the effect of marketing management of transportation services to the satisfaction of public services in Jakarta. The research method used in this study is associative research method. It is a research that tries to find the relation of causality between one variable and another by using quantitative analysis techniques (statistics). To calculate the relationship and influence between the variables, the calculation of Rank Spearman Correlation Coefficient and Pearson Product Moment are used. The population of this study is the user community of online-based public transport services. The results of this study show that the variable of marketing management of transportation services significantly influence public satisfaction in Jakarta.