The Influence of Online Transaction on Increasing The Profit of SMEs Using Structural Equation Modeling

Soegoto, Herman; Putra, Yeffry Handoko; Wahab, Deden A; Kerlooza, Yusrila Yeka; Wahdiniwaty, Rahma

doi:10.1088/1757-899x/662/3/032025

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…Marketing strategy is a marketing communication that aims to provide information to the community, especially consumers who are the target of a product. The concept is generally used to provide information or so-called advertising promotion mix, sales promotion, personal selling, direct selling, public relations and publicity [4]. The marketing management process consists of analyzing market opportunities, researching and selecting target markets by planning marketing strategies, managing marketing programs, implementing and supervising marketing efforts.…”

Section: Introductionmentioning

confidence: 99%

Digital Marketing as a Marketing Communication Strategy

Rizaldi¹,

Margareta²,

Simehate³

et al. 2021

INJURATECH

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Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that digital marketing as marketing communication is useful in increasing selling power and promotion. This study discusses the use of digital marketing in marketing communications and whether consumers prefer organic fertilizers or not.

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Section: Introductionmentioning

confidence: 99%

Digital Marketing as a Marketing Communication Strategy

Rizaldi¹,

Margareta²,

Simehate³

et al. 2021

INJURATECH

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show abstract

“…If used correctly, social media can significantly increase promotion. To be successful in online marketing, marketers need to look at the opportunities they need for their customers [8]. Because of the small barriers to using social networking technologies, small businesses can use social media in the same way as large companies without large resources [9].…”

Section: Introductionmentioning

confidence: 99%

The Competitive of Promotion Strategy in Businesses

Soegoto

Syahputra

2020

ICOBEST

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The purpose of this study is to show reports that revealed small businesses in Indonesia have many concerns about survival, competitiveness, and efficiency due to related issues such as finance, lack of information and knowledge, capabilities and capacity. This research is based on problems related to IT implementation in Indonesia. It determines the problems associated with implementation and identifies factors for successful IT implementation in Indonesia. The descriptive qualitative method with literature review was carried out to obtain data that has been changed in the form of book notes, newspapers, agendas, inscriptions, minutes of meetings, and magazines. This study intends to be a reference in the development of small businesses in Indonesia who are very concerned about the development of technology that can improve small businesses to utilize social media as promotion.

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The Influence of Online Transaction on Increasing The Profit of SMEs Using Structural Equation Modeling

Cited by 2 publications

References 3 publications

Digital Marketing as a Marketing Communication Strategy

Digital Marketing as a Marketing Communication Strategy

The Competitive of Promotion Strategy in Businesses

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