The Influence of Regulatory Fit and Interactivity on Brand Satisfaction and Trust in E-Health Marketing Inside 3D Virtual Worlds (<i>Second Life</i>)

Jin, Seung‐A Annie; Lee, Kwan Min

doi:10.1089/cyber.2009.0292

Cited by 22 publications

(16 citation statements)

References 61 publications

(72 reference statements)

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“…Another example of OIM strategies used in organizational communications is cause-related marketing (CRM) campaigns. Consumer purchases are sometimes tied to organizational philanthropic donations (Chang, 2008; Jin & Lee, 2010). Prime examples involve asking consumers for contributions or stating that the organization will make a donation to a cause upon purchase.…”

Section: Theoretical Foundations and Relevant Literaturementioning

confidence: 99%

Law Firms’ Organizational Impression Management Strategies on Twitter

Zaharopoulos

Kwok

2017

Journal of Creative Communications

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This study examined the organizational impression management (OIM) strategies adopted by the US law firms on Twitter. The Diction software package for textual analysis of nearly 10,000 tweets, coupled with statistical analysis, was used to assess the significant differences among law firms over 5 years. Although higher revenue law firms were found to exhibit higher certainty and optimism than lower revenue firms, analysis via repeated measures analysis of variance did not show significant differences. When companies’ OIM strategies were observed over a period of 5 years, there was a statistically significant difference in activity between 2011 and 2014. The findings add to the body of corporate communications research through examination of social media OIM strategies used by financially successful US law firms.

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Section: Theoretical Foundations and Relevant Literaturementioning

confidence: 99%

Law Firms’ Organizational Impression Management Strategies on Twitter

Zaharopoulos

Kwok

2017

Journal of Creative Communications

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“…For instance, using 3DVWs, Jin and Lee examined the effects of the regulatory fit that consumers experience in interactive eHealth marketing on their brand satisfaction and brand trust [25]. Kamel Boulos et al used Google Maps in Second Life for public health neo-geography purposes [26].…”

Section: Resultsmentioning

confidence: 99%

A Decade of Research on the Use of Three-Dimensional Virtual Worlds in Health Care: A Systematic Literature Review

Ghanbarzadeh¹,

Ghapanchi²,

Blumenstein³

et al. 2014

J Med Internet Res

122

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Background A three-dimensional virtual world (3DVW) is a computer-simulated electronic 3D virtual environment that users can explore, inhabit, communicate, and interact with via avatars, which are graphical representations of the users. Since the early 2000s, 3DVWs have emerged as a technology that has much to offer the health care sector. Objective The purpose of this study was to characterize different application areas of various 3DVWs in health and medical context and categorize them into meaningful categories. Methods This study employs a systematic literature review on the application areas of 3DVWs in health care. Our search resulted in 62 papers from five top-ranking scientific databases published from 1990 to 2013 that describe the use of 3DVWs for health care specific purposes. We noted a growth in the number of academic studies on the topic since 2006. Results We found a wide range of application areas for 3DVWs in health care and classified them into the following six categories: academic education, professional education, treatment, evaluation, lifestyle, and modeling. The education category, including professional and academic education, contains the largest number of papers (n=34), of which 23 are related to the academic education category and 11 to the professional education category. Nine papers are allocated to treatment category, and 8 papers have contents related to evaluation. In 4 of the papers, the authors used 3DVWs for modeling, and 3 papers targeted lifestyle purposes. The results indicate that most of the research to date has focused on education in health care. We also found that most studies were undertaken in just two countries, the United States and the United Kingdom. Conclusions 3D virtual worlds present several innovative ways to carry out a wide variety of health-related activities. The big picture of application areas of 3DVWs presented in this review could be of value and offer insights to both the health care community and researchers.

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“…Customers will tend to choose brands that are in accordance with their wishes and expectations, with that the superior companies today are companies that have succeeded in satisfying consumers with their brands (Kaur et al, 2020). Brand satisfaction and brand trust are the perfect roles to predict the future of the marketing team ( Jin & Lee, 2010). Customer satisfaction with a brand is an evaluation of the bar after consuming the products and services in the brand (Şahin et al, 2011).…”

Section: Brand Satisfactionmentioning

confidence: 99%

“…Brand loyalty is the core value of any brand because once earned, loyalty remains (Veloutsou, 2015). When a consumer has trusted a certain brand, a positive attitude will arise in the consumer's mind with greater purchase desire ( Jin & Lee, 2010). consumer attitudes that show commitment to a brand (Bapat & Thanigan, 2016).…”

Section: Brand Loyaltymentioning

confidence: 99%

Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable

Susanti

Rafika

Melinda

2021

KSS

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Purpose: this study examined the impact of CBE on brand loyalty directly and indirectly through brand satisfaction. Design/methodology/approach: the survey was given to 80 Islamic banking customers from four leading Islamic banks in Indonesia. The analysis used partial least squares structural equation modeling. Findings: the research findings found a direct relationship between CBE and brand loyalty and an indirect relationship using the brand satisfaction variable as the mediating variable. Research limitations: this study did not use indicators that focus on Islamic banking. Practical implications: these studies are essential to building long-term success. For brand managers, concrete steps can be taken by involving consumers in unique and memorable activities. Originality/value: CBE had an indirect effect on brand loyalty by using brand satisfaction as a mediating variable in Islamic banking. Keywords: consumer brand engagement, brand satisfaction, brand loyalty, Islamic banking

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The Influence of Regulatory Fit and Interactivity on Brand Satisfaction and Trust in E-Health Marketing Inside 3D Virtual Worlds (Second Life)

Cited by 22 publications

References 61 publications

Law Firms’ Organizational Impression Management Strategies on Twitter

Law Firms’ Organizational Impression Management Strategies on Twitter

A Decade of Research on the Use of Three-Dimensional Virtual Worlds in Health Care: A Systematic Literature Review

Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable

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