The Influence of Resilience and Sustainability Perception on Airport Brand Promotion and Desire to Reuse of Airport Services: The Case of Iran Airports

Abstract

Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high workload come to matter. This research tries to determine what factors encourage managers to consider airport sustainability in long-term and different situations. Such investigations are essential for a developing country like Iran, which has 54 airports under a central management system, which can help deploying selected strategies. Results of this study show that if passengers perceive the sustainability activities and ethical cores of an airport, they consider it more prestigious and become willing to reuse airport services for their future travels. They also turn out as evangelists and changes of the way people travel becomes visible on a wider scale. This can help managers to understand recent travel behaviour of airport passengers and enhance the airports’ performance considering different aspects equally, which are profitable for airport system, public and environment as a whole.

Airport Sustainability Awareness: A Theoretical Framework

“…Iran 2019 sustainability knowledge and sustainability behavior of practices Awareness of the airport's sustainable activities and ethical principles makes travelers consider it more popular, and travelers will be willing to reuse the airport's services on future trips. Moreover, this consideration can help airport managers understand the travel behavior of airport passengers, contributing to the profitability of the airport system, the public, and the environment [87].…”

The Impact of Airport Facility Service Quality on Brand Experience and Passenger Satisfaction: Considering the Mediating Role of Brand Engagement

“…The strength of the passengerbrand relationship is largely dependent on the passenger's engagement with the airport brand [28]. Generally speaking, different levels of facility service quality bring about different responses and engagement, and different degrees of engagement will also affect the passenger's brand experience [11]. Moreover, brand engagement can be viewed as a vehicle or mechanism that converts facility service quality into brand experience [53].…”

“…In contact with the brand, people's active participation could lead to a deeper experience and bring satisfaction. A limited number of studies have considered the effect of airport brand engagement on airport brand experience and passenger satisfaction [10,11]. However, the question remains: Will incorporating brand engagement in facility service quality help to increase brand experience and passenger satisfaction?…”

Airport Digital Twins for Resilient Disaster Management Response

“…Resilience incorporates the ability to (a) anticipate, prepare for, and adapt to changing conditions, (b) to absorb, (c) to withstand, respond to, and (d) to recover rapidly from disruptions. The implementation of resilient solutions in airports can be performed by preventing or mitigating disruptive events to air traffic operations [3][4][5]. Those events can be either severe weather hazards (e.g., dense fog, flooding, snow, drought, tornado, wildfire, hurricane), threats (e.g., equipment outages, political changes, economic downturn, pandemics, cyber-attacks, physical attacks) and vulnerabilities (e.g., equipment outages, lack of staff).…”