The influence of shopping values on consumers' behavioral intention on m-shopping

Chen, Wen-Kuo; Hung, Pei-Chu; Hsu, Pi-Ying; Liu, Szu-Ting

doi:10.1145/3306500.3306564

Cited by 2 publications

(1 citation statement)

References 29 publications

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“…These programs can influence consumers through the unique characteristics of the platform, creating shopping stimulation, and thereby affecting consumers' impulse buying. Individuals may make purchases without any prior intention due to pre-existing stimulation or stimulation during shopping when customers happen to see the product (Chen et al, 2019). This occurs because individuals cannot restrain and control themselves from making purchases when feeling stimulated, so they shop impulsively without prior planning (Ju & Ahn, 2016;Verplanken & Sato, 2011).…”

Section: Arousal and Impulse Buyingmentioning

confidence: 99%

Impact of Flash Sale on Impulse Buying on E-Commerce Platforms of Gen Z Consumers in Vietnam

NGUYEN-VAN,

LE-DUY-DUC,

NGUYEN-DUY

et al. 2024

IJSSHMR

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The study aims to examine the impact of Flash Sale programs on impulse buying behavior on E-commerce platforms of Gen Z consumers across the nation. The research was conducted with a sample of 453 Gen Z consumers who have made purchases on E-commerce platforms. SEM model was used to analyze collected data. The results indicate that Attitude towards Flash Sale programs, Arousal, and Pleasure all have positive effects on Impulse Buying. Perishability and Limited quantity scarcity positively influence Attitude towards Flash Sale. Limited time scarcity positively affects Arousal. Information, Visuality, Entertainment, and Economic Benefits positively influence both Arousal and Pleasure. The findings of the study can assist E-commerce platforms in developing Flash Sale programs to increase consumer impulse buying behavior, thereby significantly contributing to sales revenue.

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Section: Arousal and Impulse Buyingmentioning

confidence: 99%