Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017) 2018
DOI: 10.2991/ebic-17.2018.81
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The Influence Of Social Media On Buying Decisions On Women Small And Medium Enterprises (MSMEs) In North Sumatera

Abstract: The purpose of this research is to know the influence of social media usages such as Facebook, Instagram, WhatsApp, Line, and Twitter on buying decisions Women MSMEs in North Sumatra from 2015 until 2016. This research is descriptively quantitative method with the purposive sampling as many as 100 Women MSMEs in North Sumatra. Primary data collection is used through questionnaires, interview, observation, and documentation as well. The secondary data is got from library research, text book, government institut… Show more

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