The Influence of Social Networks on the Digital Recruitment of Human Resources: An Empirical Study in the Tourism Sector

Abstract

The global employment landscape will continue to change due to new technologies, in particular automation, online collaboration tools, and artificial intelligence. The shortage of skilled workers and the growing jobs of e-tourism employees are a challenge for maintaining day-to-day operations. It is crucial to develop a digital recruitment strategy and communicate a good employer brand, supported by targeted digital advertising. This study aims to identify the impact of social networks on the effectiveness of digital human resources recruitment strategies in tourism. On the basis of a sample of 620 respondents who had experience of the digital recruitment of human resources in the tourism sector, the collected data was analyzed using structural equation modeling. The results underline the high relevance of building these strategies, as professional communication in social networks is the key to successful work in sustainable human resources practices.

Investigating the impact of artificial intelligence on human resource functions in the health sector of China: A mediated moderation model

“…The study findings illustrate that the affiliation between artificial intelligence and HR functions is significantly mediated by social media influence established by the prior literature [ 52 ]. A prior study highlighted that with the help of AI, HR departments analyzed social media data to identify latent job candidates and assess their fit with the organization [ 53 ]. Another study [ 103 ] backed our arguments as AI-powered sentiment analysis tools monitored employee sentiment on social media platforms, providing HR insights into employee morale and job satisfaction.…”

“…Another study [ 103 ] backed our arguments as AI-powered sentiment analysis tools monitored employee sentiment on social media platforms, providing HR insights into employee morale and job satisfaction. A past study [ 53 ] focused on artificial intelligence to help HR professionals monitor social media channels, analyze feedback, and respond to real-time comments and reviews company's brand image. By combining the power of artificial intelligence with social media, HR can create a more efficient, effective, and engaging workplace.…”

Artificial intelligence opportunities and challenges for enterprise management: a review and research hotspot

“…Firstly, algorithm transparency and personal information security affect the interpretation of the algorithm 25 , which is relevant to what extent stakeholders trust the algorithm. Secondly, companies with good reputation and sustainable development goals are seen as more competitive in the digital transformation process 23 , because customers and employees are more willing to trust them not to abuse technology, even if they are not familiar with it. Thirdly, the workers with tertiary education and labour market tenure are the main beneficiaries from technological change, less affected by technological unemployment 26 .…”

“…Tambe et al 11 , Oncioiu et al 23 AI's impact on human resource management runs through the whole process of digital recruitment, online training and performance management.…”

“…In addition, with the increasingly fierce talent war, the shortage of skilled workers is also becoming more and more serious. It is a big challenge for enterprises to find enough talents who is competent for human-robot collaboration tasks 23 .…”