The Influence of Social Presence, Social Exchange and Feedback Features on SNS Continuous Use

Cheikh‐Ammar, Mustapha; Barki, Henri

doi:10.4018/joeuc.2016040103

Cited by 39 publications

(16 citation statements)

References 86 publications

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“…More importantly, liking a friend’s health-related post not only is targeted interaction that singles out a particular friend, but is also public viewable to a group of common friends of senders and receivers. This creates a sense of social presence, a quality of “being there” of a broad network [ 12 ], which is beneficial for relationship maintenance particularly for ties that are physically separated [ 74 ]. As such, the engagement of liking a friend’s health-related post functions a time-saving and low-cost way in maintaining relationships with their network of both strong and weak ties [ 29 , 71 ], which suggests the following:…”

Section: Literature Reviewmentioning

confidence: 99%

How does WeChat’s active engagement with health information contribute to psychological well-being through social capital?

Zhang

Jung

2021

Univ Access Inf Soc

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This study aims to examine how the users’ engagement with health information benefits their well-being and to demonstrate the underlying mechanism of the relationships through bonding and bridging social capital. An online survey was conducted with 522 WeChat users in China. Structural equation modeling using the maximum likelihood of estimation was employed to test the study’s hypothesized model. Bootstrapping methods were used to examine mediation effects. The results revealed that users’ liking, sharing, and commenting behaviors were positively related to the bonding and bridging capital accumulated on WeChat. These two forms of social capital were also positively associated with users’ psychological well-being, though bridging capital exerted more power in our research model. Moreover, both bonding and bridging capital mediated the relationship between WeChat affordances and psychological well-being. The findings shed new light on directions for leveraging mobile social media as an alternative means to bring about improvements in well-being in mobile-phone-saturated China. This is likely to be the first study that examines the mediating roles of bonding and bridging social capital on the relationship between users’ health information engagement and users’ psychological well-being. By providing robust findings by adopting the variable-centered approach in a health context, the findings of this study are promising for the extension and theoretical development of mobile social media research in the context of health information engagement.

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Section: Literature Reviewmentioning

confidence: 99%

How does WeChat’s active engagement with health information contribute to psychological well-being through social capital?

Zhang

Jung

2021

Univ Access Inf Soc

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“…A few studies have started to explore the effect of PSP on CBE on websites; however, only a few very recent studies use the context of social media. They show that PSP does affect engagement intentions (Cheikh-Ammar and Barki, 2016), as well as perceptions of information quality and trust in the company (Han et al , 2016).…”

Section: Introductionmentioning

confidence: 99%

Social presence and customer brand engagement on Facebook brand pages

Pongpaew,

Speece,

Tiangsoongnern

2017

JPBM

104

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Purpose Business use of social media is increasing rapidly as marketers aim to increase customer brand engagement (CBE) in brand communities to enhance the brand experience. However, use of social media for marketing communications is not well understood. This study aims to examine manager and user views of CBE and effects of perceived social presence (PSP) on CBE in a corporate Facebook environment. Design/methodology/approach Qualitative in-depth interviews are conducted with 18 users of corporate Facebook – i.e. those who visit corporate Facebook regularly – and four marketing managers whose companies operate Facebook pages. The industry is smart-information technology devices, and the cultural context is Thailand. Findings Corporate Facebook sites with high SP functions foster customer engagement on cognitive, emotional and behavioral levels. PSP enhances product knowledge and encourages return page visits. Thus, CBE and PSP build brand trust and loyalty. However, managers may need to focus more on the nature of the brand community beyond the corporate Facebook page. Practical implications Companies that enrich their corporate Facebook with SP features can encourage CBE. Consumers feel more informed about the brand and therefore feel more positively about it, which enhances the brand experience and brand trust. This holds even for lurkers who do not behaviorally engage on the Facebook page much, but who are active in the broader brand community. Originality/value This paper studies the relationship between PSP and CBE in a corporate Facebook environment, providing insights into how PSP influences CBE, which can enhance the customer’s brand experience and contribute to brand perceptions.

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“…Secondly, the types of software features which implement these social functionalities. Readings: Handout, [24:51 Section 5.1], [1,10,63].…”

Section: Topic Description and Assessmentmentioning

confidence: 99%

Socialification: Social Software Elements Analysis and Design

Ayouby

Croteau

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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The goal of this paper is to initiate a conversation on the undergraduate teaching of social software analysis and design in applications which are nonsocial-media specific. This course covers the topics required to strategically "socialify" organizational applications to engage users in the most productive way for the organization. To capture this effort, we suggest the term "socialification" which means the use of social software design features in non-socialmedia applications. We provide some background and course goals and learning objectives as well as a course structure. We then discuss issues to consider when implementing a course in social software elements development. We also cover the theoretical grounding related to the interdisciplinary process and explain how it contributes to the design of the course.

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The Influence of Social Presence, Social Exchange and Feedback Features on SNS Continuous Use

Cited by 39 publications

References 86 publications

How does WeChat’s active engagement with health information contribute to psychological well-being through social capital?

How does WeChat’s active engagement with health information contribute to psychological well-being through social capital?

Social presence and customer brand engagement on Facebook brand pages

Socialification: Social Software Elements Analysis and Design

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