“…Investigating the integrated development of industries in community economy and popular phenomenal products, to expose the business logic behind brand community such as car clubs (Algesheimer et al, 2005), and Xiaomi (Cui et al, 2021; Shen et al, 2018; Shih et al, 2014), applying the business model of community economy to industries such as farm produce (Dan et al, 2016), sports (Mills et al, 2022; Wang & Liu, 2021), hospitality (Shin & Perdue, 2022) and to provide new methods and ideas to boost market competitiveness and achieve sustainable development of the community economy (Lee et al, 2023). There are still some relevant studies in literature, although not directly studying the community economy, such as the small group brand community represented by Harley‐Davidson HOGs (Bagozzi & Dholakia, 2006), the Rose Beauty Community of Lancôme (Heine & Berghaus, 2014), and online brand engagement affected by sponsored blogging (Hughes et al, 2019).…”