1951
DOI: 10.1086/266350
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The Influence of Source Credibility on Communication Effectiveness

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Cited by 2,501 publications
(1,446 citation statements)
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“…As previous research about importance of source indicates, characteristics of source in news contents can influence people's willingness to revive attitude and opinion (Hovland, Janis, & Kelley, 1953;Hovland, Lumsdaine, & Sheffield, 1949;Hovland & Weiss, 1951). In other words, media can better influence people's perceptions and beliefs by establishing and presenting credibility of sources who are perceived as reliable (Durham, 2007;Kang, Gearhart, & Bae, 2010;Lee, Kim, & Love, 2014).…”
Section: Sources Of Information Cited In Newspapers For Hosting Megamentioning
confidence: 98%
“…As previous research about importance of source indicates, characteristics of source in news contents can influence people's willingness to revive attitude and opinion (Hovland, Janis, & Kelley, 1953;Hovland, Lumsdaine, & Sheffield, 1949;Hovland & Weiss, 1951). In other words, media can better influence people's perceptions and beliefs by establishing and presenting credibility of sources who are perceived as reliable (Durham, 2007;Kang, Gearhart, & Bae, 2010;Lee, Kim, & Love, 2014).…”
Section: Sources Of Information Cited In Newspapers For Hosting Megamentioning
confidence: 98%
“…Research reveals that a major determinant of celebrity endorsement effects is consumer-perceived credibility of an endorser (Amos et al, 2008;Ohanian, 1990;Spry et al, 2011) and when consumers believe that the source of information is trustworthy, they take the communicated message as highly believable (Hovland and Wiess, 1951). The effectiveness of the source depends on three constructs i.e., expertise, attractiveness and trustworthiness and these constructs are significant for explaining intention to purchase for one chosen celebrity (Biswas et al, 2006;Kamins, 1990;Ohanian, 1991;Speck et al, 1988;Tantiseneepong et al, 2012).…”
Section: Celebrity Endorsementmentioning
confidence: 99%
“…Indeed, as Leding (2012) noted, whereas persuasion tactics are not necessary to cause memory distortions or 'false memories', they do invariably seem to make such distortions more likely to happen. Both attitudes and memories, for instance, are changed more readily by credible messengers than by non-credible messengers (Dodd & Bradshaw, 1980;French, Garry, & Mori, 2011;Hovland & Weiss, 1951;Pornpitakpan, 2004), yet these effects diminish over time as memory for the message becomes stronger than memory for its 5 source (Hovland & Weiss, 1951;Underwood & Pezdek, 1998). Both attitudes and memories are often bolstered against change when a warning is provided in advance of an attempt to influence (Gallo, Roberts, & Seamon, 1997;Landau & von Glahn, 2004;Petty & Cacioppo, 1977), but are typically less so when the warning is instead provided afterwards (Gerrie & Garry, 2011;Greene, Flynn, & Loftus, 1982;Kiesler & Kiesler, 1964).…”
Section: A Tale Of Two Literaturesmentioning
confidence: 99%