2013
DOI: 10.1007/bf03396862
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The Influence of Tax Labeling and Tax Earmarking on the Willingness to Contribute — A Conjoint Analysis

Abstract: We apply conjoint analysis to study the influence of tax labeling and tax earmarking on German taxpayers' willingness to contribute. From a survey based sample we show that labeling and earmarking effects can substantially increase participants' willingness to contribute, which results in a considerable deviation from a pure consumption maximizing behavior. Furthermore, we give an explanation for this effect regarding socio-demographic attributes of German taxpayers. These results explain the variety in tax la… Show more

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Cited by 11 publications
(12 citation statements)
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References 35 publications
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“…Eckel et al (2005) observe in a laboratory experiment that the willingness to donate is lower if the decision problem is embedded in a tax context. Hundsdoerfer et al (2013) find that individuals perceive an additional income tax burden as less negatively if it is labeled as "health insurance premium" or "education allowance" than as an "income tax". Löfgren and Nordblom (2009) reports that the tax label "gasoline tax" leads to stronger reluctance than the tax label "CO 2 tax on gasoline".…”
mentioning
confidence: 89%
“…Eckel et al (2005) observe in a laboratory experiment that the willingness to donate is lower if the decision problem is embedded in a tax context. Hundsdoerfer et al (2013) find that individuals perceive an additional income tax burden as less negatively if it is labeled as "health insurance premium" or "education allowance" than as an "income tax". Löfgren and Nordblom (2009) reports that the tax label "gasoline tax" leads to stronger reluctance than the tax label "CO 2 tax on gasoline".…”
mentioning
confidence: 89%
“…Empirical results suggest that the label 'tax' itself may be negatively perceived by tax averse individuals and that changing the label of a tax affects its perceived burden (e.g., Hundsdoerfer, Sielaff, Blaufus, Kiesewetter, & Weimann, 2013Löfgren & Nordblom, 2009). Also, the framing of a tax reduction as a bonus instead of a rebate seems to influence spending behavior (e.g., .…”
Section: < Insertmentioning
confidence: 99%
“…Different labels for taxes can affect the perceived tax burden (Hundsdoerfer et al, 2013;Löfgren & Nordblom, 2009). The label 'tax' itself can affect the perceived burden of tax averse subjects ).…”
Section: Tax Labelsmentioning
confidence: 99%
“…Logo, um aumento de 60 euros a título de "sobretaxa para educação" é menos sentido do que um aumento de 40 euros no imposto de renda, embora, nominalmente, este seja evidentemente menor. 64 Quanto à influência da afetação no grupo E, os resultados foram ainda mais expressivos na confirmação da hipótese. Enquanto o grupo L havia apresentado uma utilidade de 0,1292 para a "sobretaxa para educação", a "sobretaxa de imposto de renda", sendo conhecida sua predestinação a fundos para educação, apresentou utilidade de 0,2887, superando a primeira em mais que o dobro.…”
unclassified
“…65 Por derradeiro, o grupo LE se submeteu no experimento ao teste dos efeitos de afetação e etiquetamento operando simultaneamente. Nesse caso, a utilidade para "sobretaxa para educação" mostrou-se inferior (0,2425) à do grupo E (0,2887), sem ser, contudo, tal diferença estatisticamente relevante.…”
unclassified