Conservation assessment is a rapidly evolving discipline whose stated goal is the design of networks of protected areas that represent and ensure the persistence of nature (i.e., species, habitats, and environmental processes) by separating priority areas from the activities that degrade or destroy them. Nevertheless, despite a burgeoning scientific literature that ever refines these techniques for allocating conservation resources, it isPalabras Clave: aprendizaje social, brecha conocer-hacer, evaluación sistemática de la conservación, planificación de la conservación, selección deárea