The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance

Bazazo, Ibrahim; Alansari, Iman; Alquraan, Haya; Alzgaybh, Yasmeen; Masa’deh, Ra’ed

doi:10.5430/ijba.v8n4p79

Cited by 19 publications

(30 citation statements)

References 50 publications

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“…In line with research conducted in the Middle East (e.g. Hunaiti et al, 2009;Karajeh & Maqableh, 2014;Al-Dmour et al, 2015;Masa'deh, 2016;Bazazo et al, 2017;Aqqad et al, 2019;Al-Dmour et al, 2020), more empirical studies similar to this, one should also be conducted with much larger samples as compared to this research.…”

Section: Conclusion and Recommendationssupporting

confidence: 75%

The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

Al-Dosari¹

2020

JSS

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This study sought to find how significant mega sporting events to a country are beneficial insofar as infrastructural development is concerned. The study used the 2022 FIFA World Cup in Qatar as the case study in reference. Various researches around the concept of infrastructure development due to mega sporting events were analysed in this study. The evidence of infrastructure development due to mega sporting events was also dissected and presented in the study. The research was conducted with the help of online survey questionnaires, and the data collected was analysed by using descriptive statistics as well as an OLS regression analysis. The variables measured were infrastructural developments in the country to find the significance of the 2022 FIFA World Cup. It was found that the 2022 World cup significantly affects the development of infrastructure in the country. It was therefore concluded that major sporting events are significant in the development of infrastructure of a country. It’s recommended that the research should be used for future references in the analysis of infrastructural changes due to major sporting events.

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Section: Conclusion and Recommendationssupporting

confidence: 75%

The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

Al-Dosari¹

2020

JSS

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“…Despite evidence of a positive relationship between market orientation and business performance, research in the service sector was scarce (Tajeddini, 2010) and mainly directed at the industrial and consumer goods sectors (Gray et al., 2002; Quintana-Déniz et al., 2007; Sin et al., 2005). Nevertheless, in recent years, mostly from the beginning of the century to date, several studies have been developed (Barbosa and Ayala, 2014; Bazazo et al., 2017; Hinson et al., 2017; Jogaratnam, 2017; Kasim et al., 2018; Polo-Peña et al., 2012, 2015; Vega-Vázquez et al., 2016; Wang et al., 2012). Yet, these were mainly based on regional or country context.…”

Section: Introductionmentioning

confidence: 99%

The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry

Sampaio

Mogollón

Rodrigues

2019

Tourism and Hospitality Research

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This study explores the nature of the relationship between market orientation and business performance and the mediating role of customer loyalty in this relationship. Empirical analysis was based on a sample from the Western European hotel industry. Research results indicate that market orientation has a positive direct effect on business performance and that the effects of market orientation on business performance are mediated through customer loyalty. Market orientation produces a positive effect on customer loyalty, which in turn has a positive effect on business performance, showing that market orientation has a significant and positive indirect effect on business performance. These findings suggest potential major implications for the hotel industry. For example, by developing a market-oriented organization, hotels could produce positive effects on customer loyalty and consequently on their business performance.

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“…carried out (Bazazo, Alansari, Alquraan, Alzgaybh, & Masa'deh, 2017;Hinson, Abdul-Hamid, & Osabutey, 2017;Jogaratnam, 2017;Polo-Peña, Frías-Jamilena, & Rodrigues-Molina, 2012;Wang, Chen, & Chen, 2012) yet, there is a shortage of market orientation research on the hotel industry with a transnational scope.…”

mentioning

confidence: 99%

Price Strategy, Market Orientation, and Business Performance in the Hotel Industry

Sampaio

Rodrigues

Mogollón

2021

Journal of Global Information Management

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This study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performance is positive and direct. On the other hand, the results do not confirm the mediating effect of a strategy based on low-price in the strength of this relationship. Moreover, results indicate that a price strategy based on low-price is negatively related to hotel business performance.

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The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance

Cited by 19 publications

References 50 publications

The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry

Price Strategy, Market Orientation, and Business Performance in the Hotel Industry

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