The purpose of this study is to examine the associations among total quality management, market orientation, e-marketing, and hotel performance. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=191) from different employees in Aqaba hotels located in Jordan is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM analysis, the findings revealed that e-marketing and market orientation have significant impact on hotel performance, whereas total quality management has not significant impact on it. However, the total quality management found to impact market orientation. In addition, the research will contribute a better understanding of hotel performance antecedents' towards hotels in Aqaba city.

Previous studies have showed that selecting the influential factors related to knowledge management (KM) uses and total quality management (TQM) practices has been always a critical task for researchers. To the best of the authors' knowledge, there are few papers that review the concept of knowledge management uses on total quality management practices. Based on a comprehensive literature review, this study aims to highlight the important factors related to knowledge management uses on total quality management practices. This study identified knowledge acquisition, knowledge storage, knowledge transfer and knowledge application as the most important knowledge management uses. While customer satisfaction, training and employees education, commitment of top management, team work and continuous improvement were considered to be the most important TQM practices. This study provides a holistic picture for future researchers in selecting the popular related KM uses and TQM practices. This will help them build a strong knowledge in this area in order to develop theoretical basis for their future research.

The rapid development and improvement of learning management system (LMS) is driven by the rise of ubiquitous computing. As LMS design shifts from technology-centric to user-centric, developers need to prioritize user experience (UX) to improve their LMS. LMS as part of an e-learning system can benefit from UX research to measure ease of use and user satisfaction. Many academic institutions around the world prefer to use their own customized LMS, such as: B. Moodle is an open source LMS platform built and maintained by most Jordanian universities. Therefore, UX evaluation and measurement is very important for LMS. Several studies have been conducted to analyze and measure LMS products for user feedback. On the other hand, these studies only partially consider LMS products. Instead of observing the quality of LMS, they conducted a study focused on comparing LMS and gaining awareness. The purpose of this study is to collect comments and feedback and evaluate the UX when dealing with LMS. Using Moodle as a case study, this study evaluates the user experience of LMS. Data were collected from 867 participants from various Jordanian institutions using LMS. An online survey was prepared and distributed through various social media groups. This study proposes to use the UX Survey Tool (UEQ) to evaluate and quantify the user experience of LMS. This study aims to get feedback and evaluate and identify the UX while interacting with the LMS. In general, implementing a user experience questionnaire to evaluate and evaluate an LMS provides not only complete user awareness, but also the relative quality level of the LMS. The results provide feedback and support assistance in the implementation of the LMS.

This study aimed at identifying the factors affecting cause-related marketing and the moderating effect of sponsor congruence. Data were collected using a self-administrated questionnaire from 500 Jordanians' consumers from Amman/Jordan. Results of the study showed that there is a positive effect of statistical significance of cause-fit on Jordanian customer's brand credibility. Contrary to our expectations, the results showed that there is no statistical significant effect of altruistic attribution on Jordanian customer's brand credibility. The results also showed that there is a positive statistical significant effect of brand credibility of Jordanian customers on cause-related marketing. In addition, it was found that there exists a positive effect of statistical significance of brand credibility of Jordanian customer on cause-related marketing due to sponsor-cause congruence. The current study recommends the necessity of spreading the awareness of cause-related marketing and its benefits to the society. It is also necessary for decision makers in business organizations to concentrate on the fitness of the cause during marketing for some kind of product.