The Influence of Tourist Trends of Youth Tourism through Social Media (SM) &amp; Information and Communication Technologies (ICTs)

Bizirgianni, Ioanna; Dionysopoulou, Panagiota

doi:10.1016/j.sbspro.2013.02.102

Cited by 85 publications

(54 citation statements)

References 24 publications

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“…Technological developments make it easier for humans in social activities to interact globally in various fields, including cultural expansion [5], and the use of using ICT has different functions and for different applications [6]. The development of Information & Communication Technology (ICT) has provided important changes in tourist behavior, especially in finding information about tourism destinations [7]. Efforts to overcome the negative influence of foreign culture on local cultural values, the community, and the government seeks to preserve local culture through various activities in protecting cultural elements, both through political and legal approaches.…”

Section: Advancesmentioning

confidence: 99%

Tourism Communication 4.0 in Purwakarta Regency

Novianti¹,

Nugraha²,

Komala³

et al. 2020

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

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The current digital era or known as the 4.0 era, makes it easy for humans to communicate and interact indirectly in meeting their needs, one of them through browsing in the digital world. The digital world presents a variety of human needs about information, including tourism information. Tourism information opportunities in digital media are utilized by the Purwakarta Regency Government through the Sampurasun Pariwisata Purwakarta application, it displays information about tourism attractions in several destinations in Purwakarta, the application combines modern and traditional elements. This research uses a qualitative method approach with descriptive research type. The results showed that the application of Sampurasun Pariwisata Purwakarta become a tourism communication strategy in the industrial era 4.0 that utilizes technology and values of local wisdom in optimally developing the potential of regional tourism. The existence of a technologybased local cultural identity, Purwakarta is expected to become a region that has strong characteristics because the lack of a regional cultural identity is very vulnerable to elimination.

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Section: Advancesmentioning

confidence: 99%

Tourism Communication 4.0 in Purwakarta Regency

Novianti¹,

Nugraha²,

Komala³

et al. 2020

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

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“…This fact makes social networking, media, internet and marketing influences more important in attracting people to visit rural areas. The social networking philosophy is based on the quick dissemination of information with the active participation of users who have the opportunity to exchange or share an idea, a thought, a message or an opinion with one to many others (BIZIRGIANNI & DIONYSOPOULOU, 2013). Having an instant share of an internet phenomenon or marketing influence affects its followers more than any other tools in their decision and behaviour.…”

Section: Social Media In Rural Tourism Marketing Strategiesmentioning

confidence: 99%

“…SAMMIS et al (2016) described it as "the art and science of engaging people who are influential online to share brand messaging with their audiences in the form of sponsored content" (CHATZIGEORGIOU, 2017). For instance, a study which explored how young people planned a trip in terms of information sources, influence by social media and activities reported that 89% out of 225 respondents chose the internet as their first option for planning their trip (BIZIRGIANNI & DIONYSOPOULOU, 2013).…”

Section: Social Media In Rural Tourism Marketing Strategiesmentioning

confidence: 99%

Rural tourism marketing: Lavender tourism in Turkey

et al. 2019

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This study aimed to comprehend rural tourism marketing through the visitors' eyes and discuss its sustainability. What makes rural tourism marketing more sophisticated and complex is that it is a service marketing, associated with agricultural activities, natural conditions and rural areas, and the main providers have no experience in rural tourism or service marketing. The study investigated perception of visitors in a small village, Kuyucak, in the Southwest part of Turkey, where rural tourism based on lavender production has recently developed. Results of the analysis of 175 questionnaires completed by visitors online showed that more than half of the respondents had heard and got information about the village via social media. Although, the main purpose of their visit was stated as nature/rural experience and recreation/holiday, the primary motivation of the majority was taking and sharing photos via social media tools. Appearance of lavender and previous social media sharing are very important determinants in the decision-making and expectations of visitors. Results of the factor analysis showed that two components composed of the variables regarding pre-visit perception and the physical conditions of the village together explain sixty-five per cent of the overall satisfaction. The most important component in decision making of visitors was found their perception before visiting, which means that what they expected to see was more important than what they actually saw, which was represented by visitors' satisfaction. Making visitors experience their pre-visit perception will contribute to the sustainability of rural tourism activities benefiting the area. RESUMO:Este estudo teve como objetivo compreender o marketing do turismo rural através dos olhos dos visitantes e discutir sua sustentabilidade. O que torna o marketing do turismo rural mais sofisticado e complexo é que ele é um marketing de serviços, associado a atividades agrícolas, condições naturais e áreas rurais, e os principais provedores não têm experiência em turismo rural ou marketing de serviços. O estudo investigado a percepção de visitantes em uma pequena aldeia, Kuyucak, no sudoeste da Turquia, onde o turismo rural baseado na produção de lavanda se desenvolveu recentemente. Os resultados da análise de 175 questionários preenchidos pelos visitantes online mostraram que mais da metade dos entrevistados ouviram e receberam informações sobre o vilarejo pelas mídias sociais, e embora o objetivo principal de sua visita tenha sido declarado como natureza experiência rural e recreação feriado, a principal motivação da maioria foi tirar e compartilhar fotos através de ferramentas de mídia social. O surgimento da lavanda e o compartilhamento prévio de mídias sociais são determinantes muito importantes na tomada de decisões e expectativas dos visitantes. Os resultados da análise fatorial mostram que dois componentes compostos pelas variáveis relativas à percepção pré-visita e às condições físicas da aldeia, juntos, explicam 65% da satisfação geral. O que...

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“…Previous research in tourism points out user-generated content can be regarded as the main factor which influences tourists' travel decision-making (Ayeh, Au & Law, 2013;Bizirgianni, & Dionysopoulou, 2013;Fotis, 2012;Jacobsen & Munar, 2012;Shu & Scott, 2014;Xiang & Gretzel, 2010), purchasing behavior (Boley, Magnini & Tuten, 2013;Huang, Chou & Lin, 2010;Sparks, Perkins & Buckley, 2013;Ye et al, 2011) and trip evaluation (Bronner & Hoog, 2011). On the other hand, user-generated content can be utilized as a new vehicle for enterprises to understand consumers' attitudes towards tourism products (Dellarocas, Zhang & Awad, 2007) and provide potential for tourism organizations to research and update market status (Akehurst, 2009).…”

Section: Literature Reviewmentioning

confidence: 99%

Comparative Analysis of User-generated and Travel agency photo posting in Chinese Microblog

Zhang

Yun

2014

International Journal of Tourism Sciences

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The development of social media has produced many user-generated photographs, and it has also provided a new platform for tourism agencies to use photographs to promote their tourism products. This study aims to compare usergenerated photo postings and the travel agency photo postings collected from Sina microblog, one of the most popular Chinese social media platforms. Study results reveal differences in posted images between Chinese domestic tourist destination users and travel agencies. This study provides practical information for travel agencies to develop their promotion strategies for use on social media.

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The Influence of Tourist Trends of Youth Tourism through Social Media (SM) & Information and Communication Technologies (ICTs)

Cited by 85 publications

References 24 publications

Tourism Communication 4.0 in Purwakarta Regency

Tourism Communication 4.0 in Purwakarta Regency

Rural tourism marketing: Lavender tourism in Turkey

Comparative Analysis of User-generated and Travel agency photo posting in Chinese Microblog

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