Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018) 2019
DOI: 10.2991/iconies-18.2019.33
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The Influencing Factors on Coffee Shop Customers' Revisit Intention

Abstract: This study aims to investigate the effect of the service marketing mix (7Ps) on satisfaction, the impact of trust on commitment, the impact of satisfaction and loyalty on revisit intention in the context of coffee shop retailer in Jakarta. There are 11 hypotheses developed in this study. There were 332 questionnaires distributed. This study uses PLS-SEM as a statistical tool. This study finds that price, place, promotion, people, and process have a positive effect on satisfaction. Then satisfaction has a posit… Show more

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Cited by 3 publications
(2 citation statements)
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“…Some researchers described it as involvement due to the expectation of a potential loss (Deutsch, 1958). Trust has a positive influence on customer intention and in maintaining the customer relationship (Widyawati & Margaretha, 2018). Also, there is a relationship between e-service quality, trust and satisfaction in the education industry (Leonnard, 2019).…”
Section: Trustmentioning
confidence: 99%
“…Some researchers described it as involvement due to the expectation of a potential loss (Deutsch, 1958). Trust has a positive influence on customer intention and in maintaining the customer relationship (Widyawati & Margaretha, 2018). Also, there is a relationship between e-service quality, trust and satisfaction in the education industry (Leonnard, 2019).…”
Section: Trustmentioning
confidence: 99%
“…Perkembangan di zaman serba teknologi informasi dan komunikasi dalam beberapa tahun ini memberikan faktor fakotr yang mempengaruhi di berbagai bidang yaitu, salah satunya adalah bidang industri. Perkembangan industri dalam beberapa tahun terakhir mengalami peningkatan yang signifikan dengan ditandai berkembangnya berbagai lini usaha baru di masyarakat yang juga diakibatkan oleh masuk dan berkembangnya nilainilai mbudaya dari luar sehingga memberikan dampak terhadap munculnya gaya hidup bamru di masyarakat (Widyawati et al, 2019). Perkembangan bisnis coffee shop yang kian melejit merupakan respon positif yang diberikan pebisnis dalam mengamati fenomena sosial di masyarakat yang menjadikan kopi sebagai bagian dari gaya hidup.…”
Section: Pendahuluanunclassified