The institutional logics of love: measuring intimate life

Abstract

Does love follow an institutional logic? 1 Institutional logics have been applied to the study of organizational behaviors where changes are effected in public through the actions of officeholders and there is abundant textual activity both in justification and codification, all of which leave their traces in public statement, law, regulation, budgets and official statement. Romantic love, in contrast, is an individual phenomenon effected in private through interpersonal relations that not only leave little textual trace, but whose enactment depends on registers of corporeality, affect and co-presence that do not even accede to language, let alone text. Is it even possible to investigate the intimate behaviors of college students to see if they are ordered by the institutional logic of romantic love?2 We think so. In this paper we build on a theorization of institutional logics and a long tradition of measuring cultural logics from a relational perspective that provide figurations more appropriate to that theory. We use the formal method of correspondence analysis (MCA) to examine a set of data recently collected from a sample of American university students in order to see how institutional logics operate in the lived experience of individuals who negotiate their intimate "love lives" within a complex social space in which different institutional logics are operative. What is An Institutional Logic?Institutional logics obtain where subjects, practices and objects cohere as cultural grammars.3 An institutional logic is an order of production composed of distinctive subjects and In contrast, the eminent historian of the conventions of American courtship prefaces her book this way: "the word love scarcely appears in the following pages. This is not because I have a cynical view of the subject but because love was not so much the province of convention. Convention looked to a multiplicity of desires, not to love itself. It structured and controlled the manifestation of sexual desire and the desires for security, for status, for a clear role in societyeven the desire for love. Love and desire are intertwined, but I will leave love to lovers in private and examine the public conventions of desire" (Bailey, 2013:12). 3 Institutional logics refer to materialized languages, not just linguistic speech, but to constellations of unit acts, concepts, objects and relations. Note that this paper builds on but also goes beyond earlier theoretical and empirical work that we have published on the formal analysis of institutional logics as duality structures (e

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