“…As a result, many researchers have attempted to improve and upgrade SWOT analysis, including developing a hybrid method, A'WOT, that integrates an analytic hierarchy process (AHP) and SWOT analysis (Gallego-Ayala and Juízo, 2011;Kajanus et al, 2012;Kangas et al, 2003;Kurttila et al, 2000;Leskinen et al, 2006;Margles et al, 2010;Masozera et al, 2006;Pesonen et al, 2001;Shinno et al, 2006), and combining SWOT and analytic network project (ANP) (Catron et al, 2013;Kazemi et al, 2009;Wei et al, 2011). In other research fields, SWOT analysis has been integrated with many other multi criteria decision making methods (MCDM), including fuzzy AHP (Kahraman et al, 2008;Lee et al, 2009c;Zadnik Stirn, 2006;Zavadskas et al, 2011), fuzzy ANP (Amin et al, 2011;Chen et al, 2010;Lee et al, 2009b;Sevkli et al, 2012;Shakoor Shahabi et al, 2014;Yüksel and Dagˇdeviren, 2007), TOPSIS and fuzzy TOPSIS (Azimi et al, 2011;Bas, 2013), and fuzzy quality function deployment (Manteghi and Zohrabi, 2011;Pur and Tabriz, 2012).…”