The integrated power of gastronomic experience quality and accommodation experience to build tourists’ satisfaction, revisit intention, and word-of-mouth intention

Hossain, Md. Shakhawat; Hossain, Md. Alamgir; Masud, Abdullah Al; Islam, Kamrul; Mostafa, M. G.; Hossain, Mir Tebrak

doi:10.1080/1528008x.2023.2173710

Cited by 25 publications

(14 citation statements)

References 65 publications

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“…This narrow focus limits our grasp of sustainable consumption across the hospitality industry, making it potentially misleading to generalise hotel-centric research findings. In our sample, only one study (Hossain et al , 2023) examines self-reported consumer behaviour in a combined restaurant and accommodation setting. It underscores the necessity for dedicated research on responsible behaviour in restaurants.…”

Section: Four Directions For Future Researchmentioning

confidence: 99%

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The intention-behaviour gap in sustainable hospitality: a critical literature review

Khan,

Acuti,

Lemarie

et al. 2024

IJCHM

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Purpose The intention of consumers to behave sustainably is not a reliable predictor of sustainable hospitality choices. This intention-behaviour gap represents one of the biggest challenges for marketers and environment-friendly businesses. To address this issue, this study aims to draw upon the intention-behaviour gap. The authors revise the sustainable hospitality literature to identify the limitations, to evaluate the extent to which the intention-behaviour gap is embedded in the hospitality literature and to provide practical guidance on how to move research forward in the sustainable hospitality field. Design/methodology/approach The authors adopted a five-step process to review and analyse 71 scientific papers published in 14 Hospitality Journals. The authors developed a descriptive overview of the literature showing the publications in this field over the years, the sustainability practices implemented by companies and consumers and the setting of the studies. Finally, the authors conducted a critical analysis of research in sustainable hospitality adopting the intention-behaviour gap lens. Findings Leveraging the descriptive overview and critical analysis, the authors offer four directions for future research to address the existing literature limitations. The authors encourage scholars to expand the scope of the research setting, investigate diverse sustainability practices, integrate existing knowledge on the intention-behaviour gap into sustainable hospitality research and combine traditional research methods with emerging technologies. Practical implications This study exposes the theoretical challenge of applying conventional behaviour theories to sustainable hospitality, prompting a call for framework re-evaluation. It offers practical insights, empowering researchers, marketers and policymakers to navigate and mitigate the intention-behaviour gap in sustainable hospitality. Originality/value The originality of this paper is underscored by its distinctive focus on the unique intention-behaviour gap within sustainable hospitality, coupled with a compelling call to re-evaluate traditional behavioural frameworks. It provides a roadmap for future research in sustainable hospitality, benefiting researchers, policymakers and marketers in promoting sustainable initiatives.

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Section: Four Directions For Future Researchmentioning

confidence: 99%

“…It underscores the necessity for dedicated research on responsible behaviour in restaurants. Hossain et al (2023) highlight the scarcity of research concerning consumer experiences in tourism and hospitality. Altogether, we advocate for further research in the neglected contexts.…”

Section: Four Directions For Future Researchmentioning

confidence: 99%

The intention-behaviour gap in sustainable hospitality: a critical literature review

Khan,

Acuti,

Lemarie

et al. 2024

IJCHM

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“…This strategy enables customers to comment to each other about brands through social media and other digital platforms. However, for sectors such as gastronomy tourism, WOM is still one of the most effective strategies (Hossain et al, 2023). In this sector, customers often recommend their friends and family where they eat.…”

Section: The Relationship Between Behavioral Intention and Wommentioning

confidence: 99%

Investigation of effective factors on WOM in the context of reasoned action theory of tourists preferring local restaurants: Afyonkarahisar case

BAYDENİZ

Türkoğlu

Aytekin

et al. 2023

JHTI

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PurposeThis study attempts to ascertain how behavioral intention and word-of-mouth communication is affected by belonging, attitude toward behavior and subjective norm found in the theory of reasoned action. The research universe consists of customers visiting local restaurants operating in Afyonkarahisar.Design/methodology/approachThe survey technique was used to collect data from customers visiting local restaurants between 05 September and 05 November 2022, using the convenience sampling method. The acquired data (n = 385) were analyzed using the structural equation model and the SmartPLS statistical tool.FindingsThe study findings indicate that behavioral intention is positively and significantly influenced by behavioral attitude, subjective norm and behavioral norm, but not by belonging. However, behavioral intention significantly and favorably influences word-of-mouth. When the indirect effect of study findings was analyzed, it was showcased that behavioral intention and attitude indirectly influence subjective norm and word-of-mouth communication, but belonging has no such effect.Practical implicationsThe results suggest that businesses should focus on using local products as customers have a positive attitude toward them and provide customers with a sense of belonging to increase word-of-mouth communication. Additionally, the study highlights the importance of subjective norms in shaping customers' intentions and behavior toward local products.Originality/valueThe contribution of this article is valuable in terms of meeting this quest of visitors who have the motivation to introduce and experience the local culture, especially the Reasoned Action Theory of Word-of-Mouth communication approach of the customers, who play an essential role in the promotion and marketing of local restaurants selling local products, and to make a difference in their travels. Findings indicate that businesses should use local products, and customers need a sense of belonging. However, there is a subjective norm and attitude toward local products, and they should provide the necessary tendencies to gain a sense of belonging.

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“…The time has come for the faculty to embrace online learning. People say that technology-based education, especially new learning skills, and training infrastructures for teachers, has become essential for adapting online education during the break in traditional teaching and learning caused by COVID-19 (Gazi et al ., 2022; Hossain et al ., 2023). On the contrary, learners must get ready to evoke them.…”

Section: Literature Reviewmentioning

confidence: 99%

The emergence of digital learning in higher education: a lesson from the COVID-19 pandemic

Masud

Hossain

Biswas

et al. 2023

IJILT

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PurposeThe coronavirus disease 2019 (COVID-19) has a significant influence on many aspects of life, including education. As a result, the education system in emerging nations such as Bangladesh needs a rapid transition from conventional to technology-based distance learning. This study looks at the current state of higher education and how well online courses that use technology work.Design/methodology/approachThis study used a structural equation model (SEM) to analyze the 392 student records taken from several universities in Bangladesh.FindingsThis research showed that students are more likely to use a digital higher education system if faculty are willing, students are eager and the economy is stable. Students who have had a bad experience with digital learning should know that a virtual evaluation system is needed. The willingness of students to use technology also plays a significant role in whether or not the students will take online classes. The research shows that combining traditional classroom and online learning is the best way to create a long-term learning system.Originality/valueThe model suggested in this study has a big effect, and Bangladesh policymakers should consider this model when planning a new kind of technology-based education.

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The integrated power of gastronomic experience quality and accommodation experience to build tourists’ satisfaction, revisit intention, and word-of-mouth intention

Cited by 25 publications

References 65 publications

The intention-behaviour gap in sustainable hospitality: a critical literature review

The intention-behaviour gap in sustainable hospitality: a critical literature review

Investigation of effective factors on WOM in the context of reasoned action theory of tourists preferring local restaurants: Afyonkarahisar case

The emergence of digital learning in higher education: a lesson from the COVID-19 pandemic

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