The Intelligence of E-CRM Applications and Approaches on Online Shopping Industry

Abstract

Today, most businesses are in continuous search of sophisticated tools and techniques to progressively grow their business. Therefore, the use of intelligence systems has found its pace in the global market. The intelligence systems has mostly affected the E-CRM as it is the most critical and central part for the growth of the business. The E-CRM approaches have enhanced drastically with an integration of the business intelligence systems and organizations are now diligently striving for excellence by gaining benefit from these integrated systems. However, there are many organizations that lag behind in escalating their progress and growth as they have not yet understand how to improve the data quality by using business intelligence systems and therefore used it for decision making. Hence, the following research is conducted to study the implementation trends of intelligence E-CRM in business process and how the business intelligence systems could help in improvising the data quality and the business processes.

Boosting E-Service Quality through IT Service Management of Online Stores

“…Regarding outer model results, indicators with loading factors < 0.80 are E-SQ3 (practicality), E-SQ5 (availability), ITSM2. 3 (smooth operation), ISSM3.1 (service responsiveness), and ISSM3.2 (service guarantees) with consecutive values 0.781, 0.793, 0.766, 0.752, and 0.771. All of these indicators represent three main constructs and IT governance turns out to have the highest value, meaning that online stores have understood and implemented it well based on company needs.…”

“…Online commerce communication is more effective, more interactive in terms of procurement and distribution of products based on customers' needs. Running the online stores excludes high operational costs and chances of increasing profit margins [3]. The shift of paradigm in businesses is from goods-based economy to IT service-based economy [3,4].…”

“…Running the online stores excludes high operational costs and chances of increasing profit margins [3]. The shift of paradigm in businesses is from goods-based economy to IT service-based economy [3,4]. Easiness and benefits are obtained not only by determining fine websites, but also by crucially applying optimal, accurate IT service management exceeding customers' expectations [5].…”

The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)

“…From a different perspective, Ahmed, et al (2019); Pandey (2012) stated that CRM refers to a business process that leads to generation of revenue and optimization of profit during attaining customer satisfaction. It was found that it is very important for the success of CRM system to be processed and oriented at a strategic level that connects the informational, operational as well as the organizational factors of CRM.…”

Perancangan Sistem Informasi Pemasaran Sepatu Online Dalam Menumbuhkan Pasar Global

“…Mudah menjalin kerjasama dengan mitra bisnis dalam pengadaan dan mendistribusikan produk dan jasa secara langsung tanpa perantara. Kenyataan ini jelas akan menurunkan biaya operasional dan meningkatkan marjin usaha [4]. Kondisi ini merupakan faktor penting bagi setiap lapisan masyarakat untuk ikut serta menawarkan produk dan jasa melalui kepemilikan usaha bisnis pemasaran online [5].…”