The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities

Casais, Beatriz; Faria, Joana

doi:10.1177/02761467211054836

Cited by 34 publications

(29 citation statements)

References 91 publications

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“…Similarly to previous researches [ 66 , 67 ], this study has the possibility of a social desire ability bias by using a Likert scale. Some respondents normally lie in the questionnaire due to biasness, hence leading to wrong conclusions.…”

Section: Limitations and Future Studiesmentioning

confidence: 99%

Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

Kim

2023

IJERPH

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Recently, environmental issues have become major social concerns, and consumers are becoming increasingly aware of environmental matters; however, they remain hesitant to purchase eco-friendly products. This study examined consumers’ environmental consciousness as a factor influencing the purchase of eco-friendly products, and investigated situational factors that induce hesitancy in purchasing eco-friendly products. We studied the moderating effects of these factors with regard to ease of purchase and eco label credibility. Our research model is validated using data from 220 consumers with experience in purchasing eco-friendly products in Korea. For the data analysis, we used SPSS 22.0 and AMOS 22.0 to perform confirmatory factor analysis and SEM. The specific verification results are as follows. First, environmental interest did not significantly impact the purchase intention of eco-friendly products. Second, consumers’ environmental knowledge and consumer effectiveness perception both had a significant impact on the purchase intention of eco-friendly products. Third, the intention to purchase eco-friendly products significantly impacted the purchase behavior of eco-friendly products. In addition, the results of this study show that ease of purchase and eco label credibility have moderating effects on the relationship between purchase intention and purchase behavior. This study results contribute to the eco-friendly consumption literature by explaining the intention–behavior gap. This study also show that eco-friendly consumption can be stimulated through raising eco label credibility and ease of purchase. The findings have theoretical implications for understanding the factors that affect consumers’ intentions of and behavior toward eco product purchases, and practical implications for how to stimulate environmental consumer behavior.

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Section: Limitations and Future Studiesmentioning

confidence: 99%

Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

Kim

2023

IJERPH

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“…With these issues prevalent, ethically minded consumers are now concerned about the environmental impacts and social ethics in mainstream society (Wiederhold and Martinez, 2018). However, the change in consumer behaviour and purchase decision is much less apparent (Park and Lin, 2018; Casais and Faria, 2021). Researchers have sought to understand this social change by developing models of ethical consumer behaviour.…”

Section: Introductionmentioning

confidence: 99%

Exploring ethical consumption of generation Z: theory of planned behaviour

Djafarova

Foots

2022

109

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Purpose This study aims to explore the factors that encourage Generation Z consumers to turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour model is applied to understand the Generation Z ethical consumerism. Design/methodology/approach Qualitative method in the form of 18 semi-structured interviews was conducted on participants aged within the Generation Z cohort in the UK. Findings Research findings show that Generation Z has strong awareness and desire towards ethical and environmental issues. Driven in the main by the cohorts unlimited exposure to social media platforms and online resources where information is shared. Generation Z’s frugality limits them to purchase truly ethically in their current life stage. Financial aspirations from this target market suggest a future desire to purchase high value ethical items. Further trends discovered highlighted sustainable lifestyle choices within the generation. Recycling, diet choices and reduced consumption on clothing were expressed. The paper highlights that Generation Z are aware of ethical issues prevalent in society and are doing what they can at this life stage to make a positive impact. Practical implications This research has valuable implications for both academics and marketers. It provides new insights for scholars into understanding Generation Z decision-making in ethical consumption. It successfully applied the Theory of Planned Behaviour to understand generational consumer behaviour. The findings can assist practitioners to determine effective marketing strategies to persuade Generation Z to act ethically. The research can also be considered when dealing with government legislation when tackling social change in younger population as this appeared important factor for the researched consumers. Marketers should also consider digital influencers as part of their communication campaigns targeting Generation Z users. Originality/value This search offers a valuable contribution to current academic findings towards Generation Z research as ethical consumers incorporating TPB framework.

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“…Ethical consumption is driven by a person's ethical beliefs (Bird and Hughes 1997) and includes concerns about product and environmental safety, animal rights, resource conservation, consumer privacy, employee well-being and philanthropy (Carrier 2010; Casais and Faria 2021; Crane 2001; Strong 1996). Ethical consumption decisions are not special occurrences but influence all consumers’ everyday consumption.…”

Section: Ethical Consumptionmentioning

confidence: 99%

Drivers of Ethical Consumption: Insights from a Developing Country

Hasan

Wooliscroft

Ganglmair‐Wooliscroft

2023

Journal of Macromarketing

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WEIRD countries (Western, Educated, Industrialised, Rich, Democratic) consume well above the earth's capacity to produce. Non-WEIRD countries look on, with justifiable envy and want to increase their standard of living. Not only do we need to reduce consumption in WEIRD countries, we need also to understand the non-WEIRD citizens’ motivations to avoid/reduce future issues caused by over-consumption. This paper covers the breadth of phenomena of ethical consumption habits and their drivers in Pakistan. In-depth unstructured interviews were conducted with Pakistani respondents and analysed using laddering technique to uncover drivers of ethical consumption. Consumption choices in Pakistan are driven primarily by religiosity and frugality. While concern for health and environmental conservation is shared with WEIRD countries, underlying values (conformity and tradition) differ. These results emphasize the need to understand the drivers in developing societies and adjusting our marketing programs to improve societal wellbeing and environmental protection.

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The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities

Cited by 34 publications

References 91 publications

Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

Exploring ethical consumption of generation Z: theory of planned behaviour

Drivers of Ethical Consumption: Insights from a Developing Country

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