“…For example, remembering to turn off one's cell phone before an important meeting may be temporarily forgotten if one becomes engrossed in a conversation with a colleague prior to the meeting. This example underscores the key feature of prospective memory-that it is inherently effortful, since it requires that a person retrieve an intention while in the midst of some other competing activity (Cohen, Dixon, & Lindsay, 2005;Craik & Kerr, 1996;Ellis, 1996;Maylor, 1996;West & Craik, 1999). Therefore, successful prospective memory requires that a person juggle multiple cognitive demands involving intermittent prospective memory responses while maintaining performance of an ongoing activity (Cohen, West, & Craik, 2001).…”