The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia, to Purchase Counterfeit Sporting Goods

Khor, Poy Hua; Lim, Khong Chiu

doi:10.1007/978-981-10-8730-1_53

Cited by 3 publications

(2 citation statements)

References 7 publications

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“…Garbarino and Strahilevitz (2004) showed that women perceive a higher level of risk in online purchasing than do men. In Khor and Lim's (2019) research, male athletes showed greater positive attitude in relation to subjective norms and perceived behavior control to purchase counterfeit goods. Therefore, the perceived risk may be the cause of the difference between men and women.…”

Section: Theoretical Contributionsmentioning

confidence: 91%

Relationship between personality characteristics and attitude toward purchase of counterfeit goods in the Iranian population

et al. 2020

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Due to the excessive amount of counterfeit goods in the Third World countries and the losses caused by the sale of these goods, this study attempts to investigate the relationship between personality characteristics (neuroticism, extroversion, openness, conscientiousness and agreeableness) and attitudes toward purchase of counterfeit goods. This study is a cross-sectional type. The statistical population comprised graduate and undergraduate students of Hamadan University of Medical Sciences. The sample included 700 people, selected randomly by simple sampling manner and response to the attitude toward purchase of counterfeit goods questionnaire and NEO Personality Inventory. The SPSS16 software, independent t-test and Pearson correlation were used to analyze the data. Results indicated that there is a significant relationship between extroversion, openness and agreeableness with attitude toward counterfeited goods purchasing. The results also indicated that the mean difference of attitude toward counterfeit goods purchasing between gender, marital status and educational level were significant. Results indicated that personality characteristics affected consumers' attitude toward counterfeit goods purchasing and these personality characteristics can play a role in the reduction of counterfeit goods purchasing.

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Section: Theoretical Contributionsmentioning

confidence: 91%

Relationship between personality characteristics and attitude toward purchase of counterfeit goods in the Iranian population

et al. 2020

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“…Because sporting goods are attractive to counterfeiters (Chiu and Leng, 2015). Since 1992, the Coalition to Advance the Protection of Sports Logos reported that more than 10 million counterfeit sporting goods worth more than $389m was seized (Khor and Lim, 2019). Counterfeiting seriously damages the global sales of various brands of sporting goods.…”

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confidence: 99%

Understanding Muslim consumers’ purchase intentions toward counterfeit sporting goods

Mohammadi,

Ghasemi Siani,

Dickson

2024

JIMA

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Purpose The purpose of this study was to investigate the determinants of purchase intentions for utilitarian and hedonic counterfeit sporting goods among Muslim’ consumers. The moderating effect of income and status consumption was also examined. Design/methodology/approach Questionnaires were distributed among male undergraduate university students who were consumers of sports goods. A total of 360 valid and usable questionnaires were collected and analyzed through descriptive and inferential statistics. Findings The results showed that perceived risk, personal gratification, religiosity, information susceptibility and normative susceptibility all have a positive and significant effect on negative attitudes toward counterfeit sports goods. The effect of a negative attitude toward counterfeit goods was also negative and significant for the intention to purchase utilitarian and hedonistic goods. Income was not a moderator in the relationship between negative attitudes and the intention to purchase utilitarian and hedonic goods. However, the moderating effect of status consumption on the intention to purchase both utilitarian and hedonic goods was significant. Research limitations/implications The use of a male-only student sample potentially limits the generalization of the findings, but not the underlying relationships between the variables. Efforts to discourage or prevent the purchase of counterfeit sporting goods should highlight the risk and reduced personal gratification associated with purchasing counterfeit products, while also appealing to a person’s faith-based ethics. Originality/value This study produces a novel model explaining the purchase intentions for utilitarian and hedonic counterfeit sporting goods. This model can inform the development of anti-counterfeiting strategies in Muslim countries.

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Behavioral biases in consumer paradox towards counterfeit luxury products: a comparative study between China and Pakistan

et al. 2023

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The Intentions of Student-Athletes at Public Universities in Perlis, Malaysia, to Purchase Counterfeit Sporting Goods

Cited by 3 publications

References 7 publications

Relationship between personality characteristics and attitude toward purchase of counterfeit goods in the Iranian population

Relationship between personality characteristics and attitude toward purchase of counterfeit goods in the Iranian population

Understanding Muslim consumers’ purchase intentions toward counterfeit sporting goods

Behavioral biases in consumer paradox towards counterfeit luxury products: a comparative study between China and Pakistan

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