2019
DOI: 10.1016/j.ipm.2019.102071
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The interaction effects of online reviews and free samples on consumers’ downloads: An empirical analysis

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Cited by 14 publications
(8 citation statements)
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“…Google Play Store provides rating and review features those users can share their app user experience. This feature is probably the fastest way for a potential start-up app user to look for references and recommendations regarding performance, reliability, economy, or security [23], [24].…”
Section: Start-up Mobile Apps Downloadmentioning
confidence: 99%
See 1 more Smart Citation
“…Google Play Store provides rating and review features those users can share their app user experience. This feature is probably the fastest way for a potential start-up app user to look for references and recommendations regarding performance, reliability, economy, or security [23], [24].…”
Section: Start-up Mobile Apps Downloadmentioning
confidence: 99%
“…Developers also benefit from no advanced payment when testing an app [57]. If an app is free but offers paid services, some services can be offered for free, and the rest is paid [59]; or make the service free for a while [23]. This will increase the number of downloads.…”
Section: Research Limitations and Future Workmentioning
confidence: 99%
“…On the internet, various types of UGC are generated, and customer reviews are considered to be the most influential UGC, which establishes a communication channel among different customers, as well as between service providers and customers (Casaló et al, 2015). For customers, online customer reviews are revealed to be an essential information source in decision-making (Shengli and Fan, 2019), a statistic indicates that almost 95% of travelers read online reviews before purchasing a travel product (Ady and Quadri-Felitti, 2015). For service providers, customer reviews reflect customers' needs and expectations, enabling novel approaches to increase customer satisfaction (Phillips et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Preferences, prices and other criteria are still very relevant; however, the weight of the opinion of other users is certainly growing [1][2][3]. Some studies show that a large majority of people reads public reviews on the Web before buying any object [4,5]. Reviews are very important to know the quality of the products and services offered by a company; for example, a restaurant may advertise that it offers a free WiFi service, but the reviews may warn us that the connection quality is very low.…”
Section: Introductionmentioning
confidence: 99%
“…output : A list of pairs L = {(α 1 , p 1 ), ..., (α l , p l )}, where α k is an aspect and p k its corresponding polarity. 1 L ←− Empty; 2 Split rev to a set of normalised sentences and store them in Sents; 3 for x ∈ Sents do4 Let be the set of aspects extracted from x using Equation3;Let p be the polarity obtained with Equation (4);7Add the pair (α, p) to L;…”
mentioning
confidence: 99%