“…Links between service quality and customer satisfaction and loyalty have been supported by several studies (Ariffin and Maghzi, 2012;Bojanic, 1996;Fornell, 1992;Hwang and Lambert, 2008;Lloyd, Yip, & Luk, 2011;Yang, Peterson & Cai, 2003). Most measurements of service quality emphasize process quality (Ekinci Prokopaki & Cobanoglu, 2003;Mei et al, 1999;Mey Akbar, , & Fie, 2006;Mola and Jusoh, 2011;Poon and Low, 2005;Razalli, 2008;Rizal, 2008).…”