“…By linking food quality and reputation to a specific territory (Torok et al., 2020), compared to standard agri‐food productions, GIs indeed operate as a place‐branding strategy capable of generating substantial socio‐economic spillovers, enhancing producers' and territorial welfare (Merel et al., 2021). GIs generate several benefits evidenced in the literature: premium pricing (Menapace & Moschini, 2012), farmers' income (Hughes, 2009), consumers' preferences (Menapace et al., 2011), trade (de Filippis et al., 2022), local development (Crescenzi et al., 2022) and sustainability (Gocci & Luetge, 2011). In global markets, the literature demonstrates that obtaining a GI avoids misleading labelling, confers greater consumer trust in the authenticity of products (Deselnicu et al., 2013; Menapace et al., 2011), and attracts foreign direct investment (Crescenzi et al., 2023).…”