The Internet and the Americanization of Electoral Campaigning in East Asian Democracies

Maeshima, Kazuhiro

doi:10.1007/978-3-319-63682-5_1

Cited by 3 publications

(3 citation statements)

References 16 publications

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“…Di beberapa negara Asia seperti Jepang, Taiwan dan Korea ditemukan bahwa strategi kampanye digital adalah dengan mengadopsi gaya Amerika hingga muncul "americanization" selama kampanye. Dibanding sebelum era internet, Kazuhiro Maeshima, seorang peneliti politik dari Jepang, menyimpulkan bahwa akibat "americanization" tersebut, kampanye di Asia menjadi lebih strategis, lebih professional dan lebih teratur (Maeshima, 2017).…”

Section: Hasil Dan Pembahasanunclassified

Strategi Token Politik Capres Prabowo Subianto Dalam Julukan Gemoy Sebagai Pengaruh the Americanization Di Indonesia

Isrofillah

2024

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Perkembangan teknologi dengan dipengaruhi the americanization membawa dampak perubahaan kampanye politik digital yang menggunakan media sosial sebagai medium. Kemunculan istilah citizen marketer atau pemasar warga melahirkan strategi baru yaitu token untuk meraih simpati dan mempengaruhi pengguna media digital dan media sosial yang didominasi generasi muda. Tulisan ini mengambil kasus label gemoy yang menempel pada calon presiden Prabowo Subianto dalam pemilihan presiden 2024 yang relevan sebagai contoh kasus dengan menggunakan metode penelitian deskriptif kualitatif dengan metode analisis isi yaitu melakukan kajian literatur pada kata kunci pemasar warga, token politik, kampanye digital dan the americanization. Penelitian ini menemukan bahwa token politik adalah perkembangan dari kampanye digital yang banyak dipengaruhi the americanization di era postmodern dan mengarah pada kampanye neoliberalsime yang mengedepankan politik sebagai marketing. Pengaruh the americanization juga menyebar di beberapa negara asia yang menghasilkan kampanye yang fokus pada perolehan angka suara dibanding perdebatan program yang ditawarkan. Gaya kampanye juga banyak bergeser dari kegiatan pengumpulan massa menjadi pidato yang tersebar melalui teknologi dengan penyebaran dari mulut ke mulut. Target juga banyak menyasar anak muda sebagai pemilik multi talenta di media digital maka tak heran para kandidat mengubah citra agak lebih diterima pengguna media digital terutama media sosial. Kata Kunci : Pemasar Warga, Token Politik, Kampanye Digital, The Americanization

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Section: Hasil Dan Pembahasanunclassified

Strategi Token Politik Capres Prabowo Subianto Dalam Julukan Gemoy Sebagai Pengaruh the Americanization Di Indonesia

Isrofillah

2024

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“…PSI chose a campaign strategy that in many respects resembled those used by parties in the USA and other established democracies, being based on a political-marketing approach (Maeshima, 2018). In this approach, promoting a candidate or party is no different from selling a product: both need to become known by potential "consumers."…”

Section: "Americanisation" and The Political Marketing Of Psi Candidatesmentioning

confidence: 99%

Floating Liberals: Female Politicians, Progressive Politics, and PSI in the 2019 Indonesian Election

Savirani

Akbar

Jamson

et al. 2021

Journal of Current Southeast Asian Affairs

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This article analyses an experiment in liberal-progressive politics that occurred in Indonesia in 2019. A new party, the Partai Solidaritas Indonesia (PSI, Indonesian Solidarity Party), supported gender equality as part of a broad liberal programme. PSI foregrounded female candidates and focused on gender issues, including controversial topics such as opposition to polygamy. Reflecting party campaign strategies that focused on media exposure, rather than grassroot mobilisation, the party garnered support mostly from educated urban voters. Support for women’s equality – especially on issues such as sexual harassment and gender-based violence – is concentrated in this group and partly reflects recent cultural shifts linked to globalisation and changes in the media landscape. PSI failed to gain representation in the national legislature, limiting its potential to play a major political role in the near future. Even so, this experiment provided opportunities for young women to step forward politically and has popularised discourse on women’s equality.

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“…Additionally, Pé rez-Barber (2009) (2016), Maeshima (2018), and Falasca, Dymek & Grandien (2019) note that Barack Obama, who was elected president in the 2008 elections in the United States, used the broadcast model and the participatory model based on personal contact with the electors plus a campaign called mobile communication with him sending text messages (SMS) to keep all his supporters informed of all activities on a daily and direct basis. He also used e-mail marketing to inform throughout his campaign about his errands, debates, fundraisers or simply send support messages to create a link of trust, also focused on the use of internet and social networks on sites such as: Facebook, Twitter, MySpace, YouTube, blogs and the official website of the candidate, all with their distinctive "Obama" as a brand for advertising within the campaign.…”

Section: Some Models Of Electoral Campaignsmentioning

confidence: 99%

Electoral Advertising Based on Proximity Marketing

Garrido-Martinez¹,

Chicaiza²

2019

IBR

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This study seeks to propose a strategy for electoral advertising based on proximity marketing. It arises as a response to the problem detected through direct observation and structured interviews with specialists (experts in electoral marketing, politicians, publicists and ICT leaders) which evidenced the lack of technological tools for electoral advertising such as proximity marketing. In addition, theoretical methods and documentary analysis were used. The results include a proposed strategy with the following phases: search for a supplier, planning, multimedia documents, technological conditions, implementation, control.

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The Internet and the Americanization of Electoral Campaigning in East Asian Democracies

Cited by 3 publications

References 16 publications

Strategi Token Politik Capres Prabowo Subianto Dalam Julukan Gemoy Sebagai Pengaruh the Americanization Di Indonesia

Strategi Token Politik Capres Prabowo Subianto Dalam Julukan Gemoy Sebagai Pengaruh the Americanization Di Indonesia

Floating Liberals: Female Politicians, Progressive Politics, and PSI in the 2019 Indonesian Election

Electoral Advertising Based on Proximity Marketing

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